Selling in the story
So you have a well written press release. Now what do you do with it? This session will look at meeting journalists’ needs while getting your message across.
Optimising Copy
Writing a press release
Media relations is a key part of PR and although the media landscape has changed, there is still a need for effective press releases. This session will take you through the steps to writing a press release that journalists will want to use.
Introduction to Public Relations
This course is aimed at people new to public relations who want to learn more. It will equip you with a foundation in practical PR and introduce them to the writing and media relationship skills they will need in new PR roles.
Optimising your Social Media copy
Social media is an incredibly powerful place to create and grow your business, and even to develop your own brand community. But so many of us struggle to ‘make the switch’ from a personal presence on social media, to using it as a business and conveying our marketing message in an effective way.