Chartered Institute of Marketing

Covid-19 impact on the promotion of place and the role of destination marketing organisations

promotion of place

Join CIM for another great webinar in the Webinar Express Series on Thursday 10 September 2020.

Marketing Liverpool Director, Chris Brown, will outline the success of Marketing Liverpool and the factors that make it one of the best performing DMOs in the UK. Marketing Liverpool promotes the City Region as a global destination for visitors, conventions and investment and Chris will reflect on the implications of COVID 19 on their work.  Speaker: Chris Brown – Marketing Liverpool Director

More than 50 CIM Commendations

It is our aim to ensure every nesma student receives the best possible study experience and we are delighted to be rewarded for this by these commendations from the Chartered Institute of Marketing.

Positive sleep in the post-lockdown world

Join CIM for another great webinar in the Webinar Express Series on Thursday 13 August 2020. Millions of people suffered from insomnia before COVID19, and unfortunately, the pandemic has created a host of new challenges even for people who previously had no sleeping problems. Giles Watkins, author of ‘Positive Sleep’, explains why good quality sleep is so important for your health and productivity both personally and professionally. During the session he’ll draw on his previous challenges with insomnia and blend simple science with practical advice to help us learn how to sleep better and live better.

Driving consumer actions through brand interaction and experiences

Join CIM for another great webinar in the Webinar Express Series on Thursday 30 July 2020. As marketers, satisfying your customers today is not all that they demand; brands, it seems, must now delight them. Brands must now work harder than ever to get their customers to become emotionally involved. By interacting and engaging with their consumers, brands can form long-term emotional connections. 

Know your customer

Join CIM for another great webinar in the Webinar Express Series on Wednesday 15 July 2020. The need to understand your customer has never been greater. In this talk, Ian Miller, CEO of award winning digital agency, Crafted, will show how brands are using data and insight to drive better marketing. Expect tools and techniques to unlock a deeper understanding of customer behaviour, along with practical tips to turn it from insight into meaningful action. Ian will explain how knowing your customer can become your most powerful marketing tool.

The Chartered Marketer

The rules have changed to make becoming a Chartered Marketer more accessible to more people, there is now only a requirement to either have the CIM Professional Diploma as a qualification or 3 years marketing management experience.

Study a marketing qualification in September

Marketing has changed so much in the last decade it requires a commitment to continuing professional development for every marketer at every level. Learning new skills is essential to keeping up to speed with industry demands and trends. To help marketing professionals stay ahead of their game the awarding bodies and study centres continually review …

CIM Northern Awards 2017 announced

CIM has announced that entries are now being taken for their 2017 Northern Awards, which will be held in Manchester on Thursday 09 November. The CIM Northern Awards, now in its fourth year, celebrates the insight, creativity and success of the Northern marketing industry, the outstanding campaigns and the talent from across the North of …

Celebrating Four CIM Commendations in April

The Chartered Institute of Marketing has commended nesma four times for its excellent performance during the April 2017 assessment session. It’s good news for our study centre and a big thank you to our team, tutors and students for making it happen as these commendations reward the hard work and commitment of everyone. This is accompanied by an …