Meet Laura Driver

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Laura is the Communications and Marketing Officer for NRCPD (The National Registers of Communication Professionals working with Deaf and Deafblind People). She is now accredited with the CIPR Specialist Diploma – Digital Communications qualification. It is a relatively new qualification to the CIPR armoury of courses, and Laura decided to enrol on it to help her bring her skills up to date.

What did you discover about yourself in the process? 

I’ve discovered how much I missed studying and how much more confident I feel about myself and my skills, having completed a postgraduate diploma whilst working pretty much full time!

Has studying with nesma helped you in your career? 

It has shown my employer that I’m taking my career seriously and that my practice and skills are up to date. I last studied for a qualification in PR back in 2013, which was my Master’s degree. A lot of what I learned with nesma can be applied in my current job, especially when thinking strategically and tactically.

What did you enjoy most about studying? 

Being productive, getting to know others on the course and feeling like I was making the most of my time.

What type of things do you do differently now? 

I have a broader knowledge of digital communication tactics, which I have applied to my current communications strategy.

Do you have any words of advice for anyone considering a career in PR/Comms? 

Definitely consider studying for a CIPR qualification. It will show your employer that you are committed to and passionate about a career in PR/Comms. 

What are the significant changes within your industry at present? 

There’s a fair amount of campaigning and lobbying coming up. I’m getting excited to put the skills I’ve learned to good use!

What do you enjoy most when you aren’t doing the day job? 

Genuinely? Eating lots! And travelling.

The CIPR Specialist Diploma – Digital Communications is taught and assessed at Masters level. It will furnish you with the knowledge to make social and digital media a practical and integral part of your PR and communications strategy.