CIM Specialist Award | Social Media Management

Course Overview

This CIM Specialist Digital Award covers the strategic management of social media.

It covers three key areas: the first area develops the necessary knowledge and skills to create an integrated social media strategy. The second area develops skills in effective social media management, and the third area covers the application of measures and tools to assess the performance of social media activities.

There are currently four specialist digital awards you can choose from.

Social Media Management

Aims of the module

Social media usage continues to grow with the proliferation of new platforms and tools. This Specialist Award provides strategic insights into how social media can enable an organisation to reach, nurture, and engage with its target audience. It provides the knowledge and skills to create an effective social media strategy, alongside successful management of social media platforms to drive audience engagement.

Module structure

Develop an integrated social media strategy

  • Describe research techniques to understand social media audiences
  • Undertake a social media audit
  • Create a Social Media strategy

Know how to manage social media

  • Apply a range of techniques to manage a brand and its reputation on social media platforms
  • Recommend suitable ways to manage influencers and social media communities
  • Determine the resources required to successfully manage social media activities

Apply key measures and tools to analyse social media activities

  • Recommend appropriate KPIs and metrics to monitor and measure social media activities
  • Evaluate the criteria for social media tool selection


Pricing package: £690 ex VAT / £809 inc VAT | Offers available for existing nesma learners and organisation sponsors


Level 6 | BA (hons) degree | 9/10 SQA


6 Weeks


  • Virtual

Next Start Date

W/C 15th April 2024
Contact Client Support for more details.

Assessment Method

The assessment methodology for the CIM Level 6 Specialist Awards is via an onscreen Multiple Choice Test (MCT).

Entry Requirements

For marketing managers and marketers working in operational and supervisory roles, who are looking to progress their strategic and management skills. You can choose between two qualifications to suit your individual career path. Equivalent level to an undergraduate degree.

You’ll need to have a minimum of two years’ experience working in the industry at an operational level or a relevant Level 4 qualification to study the Diploma in Professional Marketing.

If English is not your first language, you will also need to provide evidence of achieving one of the following English Language qualifications within the last two years: IELTS Academic Module with an overall score of 6.5 (each component pass mark must be 6.0 or above) or Cambridge Certificate of Advanced English grade B or above. CIM will consider other equivalent alternatives.

Course Dates

Our next virtual cohort will start April 2024, for more info please contact

Learning Options

The CIM Specialist Awards are taught over 6 weeks with a total of 3 x 3-hour daytime or 6 x 1.5-hour daytime or evening teaching sessions. 1 per week via Teams per award.

Our virtual teaching option is live and interactive so you get tutor support from our industry experts, peer support from your course colleagues, have your questions answered in real-time, and build a community network.

We are also pleased to offer a one-day boot camp (Newcastle based) for this qualification.

For more information, please contact: +44 (0) 7734 222 254 or

Need help deciding which course is right for you?
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