Course Overview
This Specialist Digital Award from CIM develops knowledge and skills to enable a strategic content planning and creation approach.
It covers three areas: the first area develops skills to create a targeted content strategy to deliver organisational objectives. The second area covers how content can be successfully planned and distributed, and the third area develops skills to create effective copy for a variety of target audiences.
There are currently four specialist digital awards you can choose from.
Content Strategy
Aims of the module
Content marketing is fundamental for addressing important audience questions as well as building trust, developing relationships, and improving conversions. This Specialist Award provides a strategic approach to content marketing that aligns with wider corporate and marketing goals. You will gain skills to enable the creation of an effective content strategy and manage its implementation, including the provision of appropriate copy for a variety of audiences.
Module structure
Develop a targeted content strategy
- Purpose and goals, audience, customer journey, story, content pillars, process, and measurement.
- Models for content effectiveness( Hub, Hero and Hygiene model).
- Content scheduling.
- Keyword research.
Plan the creation and distribution of effective content
- Content plan, content formats, content-driven experience, content curation, media channels, KPIs, and metrics.
- Artificial Intelligence (AI).
Formulate effective copy for a targeted audience
- Customer journey stages, personas. Principles of copywriting, structure, call to action
Client Support
Not sure if this course is right for you?
Contact Client Support:
T: 07734 222 254
E: hello@nesma.co.uk
Contact Client Support:
T: 07734 222 254
E: hello@nesma.co.uk
Meet your tutors
Assessment Method
The assessment methodology for the CIM Level 6 Specialist Awards is via onscreen Multiple Choice Test (MCT).
Entry Requirements
For marketing managers and marketers working in operational and supervisory roles, who are looking to progress their strategic and management skills. You can choose between two qualifications to suit your individual career path. Equivalent level to an undergraduate degree.
You’ll need to have a minimum of two years’ experience working in the industry at an operational level or a relevant Level 4 qualification to study the Diploma in Professional Marketing.
If English is not your first language, you will also need to provide evidence of achieving one of the following English Language qualifications within the last two years: IELTS Academic Module with an overall score of 6.5 (each component pass mark must be 6.0 or above) or Cambridge Certificate of Advanced English grade B or above. CIM will consider other equivalent alternatives.
Course Dates
Our next virtual cohort will start September 2024, for more info please contact jen.lorimer@nesma.co.uk
What our students say
Marketing Manager
Your Move - Chris Stonock
This was one of the most enjoyable and informative workshops I have attended. The atmosphere was relaxed and friendly which was really conducive to learning and Jo was able to focus specifically on my industry, which was really helpful. The learning materials that accompanied the course were informative and easy to understand. I am now armed with a wealth of ideas on how to produce effective content, target the right customers and make my organisation stand out from the crowd.
Meryl Bentham
Gardner Aerospace
nesma is a first-class study centre combining excellent facilities and knowledgeable, supportive tutors who really feel like partners through the learning process. Small, interactive groups promote valuable discussion between students - a great way to transfer theory into the real world.
Need help deciding which course is right for you?
Call us on: +44 (0) 7734 222 254 or email: hello@nesma.co.uk