Enjoy this free Webinar Express series from CIM on 27 October 2021. Sustainability has fast become a basic necessity within business amidst a growing need to be environmentally friendly. While the idea of sustainable business is an attractive prospect; implementing the model and knowing how to shout about it comes with its challenges. This interactive session should help you understand the complexities of marketing a sustainable business through the viewpoint of one of the UK’s most committed climate-positive brands.Find out more »
To ensure the safety of our visitors and staff, the date for this year's Graduation Ceremony for your exam board will take place on Saturday 13 November. As this new date falls later in the year after the lifting of restrictions, bookings have now opened for the CIM Graduation Ceremony. To ensure you enjoy this special occasion without a glitch, we’ve pieced together all the information you need.Find out more »
CIM Marketing Club. Binge marketing is all about applying the techniques and tactics the creators of films and series use to tell their story and build their audiences. And that is exactly what marketers need: better stories and growing audiences. Carlijn Postma has marketers and entrepreneurs look at their own organisation as if it were an amazing Netflix or television series. She utilises the same principles that are used in Hollywood to help organisations build their audience. This phenomenon, binge marketing, is becoming increasingly popular. Carlijn will show you what marketers can learn from the creators of films and series. What techniques and tactics are they using to create consistent and compelling stories? How do they attract and retain an audience? How can marketers use that to their benefit?Find out more »
Enjoy this free Webinar Express series from CIM on 24 November 2021. Salesforce published the inaugural Marketing Intelligence Report to better understand the perceptions, needs, and challenges from marketers and ad agencies around the world. This webinar will discuss the five key findings of the report to help marketers drive business results in an ever and fast changing world. Speaker:- Jonathan Beeston, Product Marketing Director for Salesforce Marketing Cloud EMEA Jonathan has spent 20 years in the digital marketing space, with a particular focus on data driven marketing in search, social and display advertising channels. His experience includes time at advertising agencies and technology companies advising a wide array of brands.Find out more »
CIM Marketing Club. Anthony Tasgal will deliver a paean to serendipity, insight and wit in a world obsessed with rationality, KPIs, metrics and ‘tick-boxing’. He’ll cover 3 broad areas: Why so serious? The arithmocracy, the obsessive worship of data and facts and what behavioural economics shows us about the power of engaging emotions. From haha to Aha: What can humour teach us about the identification and generation of insight. What do M. Night Shyamalan’s films, Schrödinger’s cat and a goldfish tell us about insight? Not just what insight is, but how it feels.Find out more »
The world is at a tipping point – climate change, plastic pollution, bush fires, disappearing forests, a global pandemic and explosive conversations about diversity and inclusion. Now, more than ever, it is important for all types of brands to have authentic Corporate Social Responsibility (CSR) initiatives that are not a publicity spin or greenwashing. Marketers and business leaders have a significant role to play when it comes to promoting and driving sustainability; and need to be part of the solution. In an age of the rising conscious consumer and increasing demands on businesses towards more transparency, it is now vital for brands to communicate their responsible and sustainable practices, to follow through on the promises they make. Research shows that CSR improves long-term business performance and that consumers prefer to patronise organisations with strong histories of social responsibility and are more likely to buy from companies with strong ethical values. Customers and employees are speaking with their values as well as their wallets!
In this webinar you’ll learn how to incorporate CSR values into a marketing strategy and brand. You will also understand the difference between CSR, PR and marketing. This will enable you to create strong, enduring brands, where the PR and marketing flows from the CSR values, which will benefit the brands that you are working for including your customers and investors.
Enjoy this free Webinar Express series from CIM on 3 March 2022. If you’ve ever found your brand personality/ies hard to identify, this is a not-to-be-missed event. New research by UK branding experts Emotional Branding in conjunction with Imperial College London has shown that strong brands don’t have a single personality, they have multiple personalities. How does this work, and how can the interplay between them make your brand more interesting, authentic, more human…and deliver competitive advantage? Richard Gillingwater, Founder of Emotional Branding, will share a ground-breaking, newly patented, model that helps you identify/map your brand’s personalities in greater detail, helping you find a unique combination of archetypes to manage your brand’s story and tone of voice relative to competitors across multiple offers, touchpoints, stakeholders, and channels.Find out more »
The values economy: How to deliver purpose driven service for sustained performance – CIM Marketing Club
The exponential rate of change and disruption in the world means that the traditional organisation-structure-led approach is no longer fit for purpose. A combination of alignment, establishing a sense of shared values with all stakeholders and agility is the key to sustained success. This session explains the new paradigm for organisations, provides a tried and tested, detailed methodology and brings the theory to life with a range of case studies
Speakers:- Alan Williams, Director of ServiceBrand Global and Sam Williams, Business Consultant at BAE Systems Applied Intelligence