What the heck is marketing anyway?

Whether you recognise it or not, your organisation is marketing itself all day every day. The products and services you sell, the people you sell them to, the way you get them to market, the way you price them and ultimately the way you promote them all add up to one thing! Will people choose …

Veronica appointed new Vice Chair

Today the Chartered Institute of Marketing (CIM) has announced the appointment of Veronica Swindale FCIM, as its new Vice Chair for the North East with responsibility for mid-level marketers. Awarded CIM Ambassador of the North in November 2017, Veronica is the leading light of nesma, a CIM Accredited Study Centre she set up in 2010 to …

Every marketer needs to keep on their toes in 2018!

Every marketer needs to keep on their toes in 2018! It’s going to be a volatile year, with GDPR coming into effect in May, the ongoing uncertainty of BREXIT and the constant pressure on consumer spending. At nesma we will be ensuring that the skills, qualifications and support networks that we offer will assist marketers …

Marketing Course Overview for 2018

nesma offers a wide range of study and training options for individuals and companies – from in-house marketing skills training to accredited qualifications, across the North East, Scotland and Cumbria. Here’s a selection of courses starting in 2018, Start a new CIM course in 2018 Keep up with the latest trends and marketing best practice. …

Veronica is awarded CIM Ambassador of the Year

Veronica Swindale from North East based CIM Accredited Study Centre, nesma, is celebrating after being recognised as Ambassador of the Year at the 2017 CIM Northern Awards. Sponsored by The Marketing Trust and held in Manchester on Thursday 09 November, the CIM Northern Awards celebrated the insight, creativity and success of the Northern marketing industry, …

Clare is CIM’s NE Studying Member of the Year

Whickham based Clare Wilson has been awarded CIM’s Studying Member of the Year award for the North East region. Clare, who achieved the highest marks in completing the CIM Diploma, is now a finalist in the Studying Member of the Year category in the CIM Northern Awards along with a candidate from the North West and …

Veronica is CIM’s NE Ambassador of the Year

North East marketer, Veronica Swindale, who runs nesma in Newcastle upon Tyne, has been awarded CIM’s Ambassador of the Year Award for the region. The accolade comes after Veronica was asked to present at CIM’s Conference in July on how she works on the regional board and as a CIM Accredited Study Centre to promote the …

5 North East organisations shortlisted for CIM Awards

Five North East based organisations have been shortlisted for the 2017 CIM Northern Awards, sponsored by The Marketing Trust, which will be held in Manchester on Thursday 09 November. The CIM Northern Awards, now in its fourth year, celebrates the insight, creativity and success of the Northern marketing industry, the outstanding campaigns and the talent …

16 marketers celebrate new marketing qualifications

Sixteen marketers have successfully completed their Chartered Institute of Marketing qualifications this September with nesma. One of those celebrating is Hayleigh Johnston, the Marketing Assistant at XLVets based in Dalston, Carlisle. Hayleigh studied the CIM Certificate in Professional Marketing – Level 4, a course for aspiring professional marketers who wish to gain knowledge and skills …