Expressing your personal brand at work
Online WebinarJoin CIM for another great Webinar in the Graduate Gateway Club series on Wednesday 21 April 2021.
Articulate your value, develop your brand story, and shine! How do we communicate our worth in the workplace? How do we convey the important work we do and achieve the recognition we deserve?
This session shares valuable tools and mindset shifts to help you move ahead with confidence, shoring up your foundations with the understanding that you’re putting your best foot forward and presenting yourself as a person of influence and value.
New product development in a virtual world
Online WebinarJoin CIM for another great Webinar Express on Thursday 6 May 2021. We are living in truly unprecedented times, in which the lives of people and organisations are being truly disrupted. In Higher Education many institutions are grappling with the new normal whilst considering what this means for new product/course development. What opportunities does this new world offer to organisations looking to revolutionise their product/course portfolio and what are the challenges? This session will look at Higher Education institutions and outline approaches to virtual new product development and key learning points.
Optimising your Social Media copy
nesma Online , United KingdomThese practical workshops will provide you with the skills and knowledge you need to produce a streamlined and effective content creation process for your business’s online presence.
A new landscape: The future of marketing
Virtual Training - This event is online after you register you will receive everything you need to join this event from the comfort of your own home.The Mike Warne Event 2021 : This year's Mike Warne event theme is – A new landscape: The future of marketing. Within the industry, we have seen rising trends in the expectation of personalisation (for goods, services and customer experience), smart devices in homes accompanied by the emergence of new social media platforms, and the growing demand for sustainable products to name but a few. As the marketers of the future, we are interested to know how businesses are responding to significant environmental changes, combined with the added challenge of dealing with the consequences and longer-term implications of a global pandemic. This event seeks to provide some insight into where marketing is going next, and what are the implications for present and future marketers. Now in its 15th year, this prestigious CIM event - organised by final year students from Bournemouth University's successful BA (Hons) Marketing Communications degree - looks to bring the latest industry insight and expertise to both industry and academic audiences. The event is in memory of Mike Warne, who was the South West Regional Director for CIM. Previous events have had a successful history, with last year’s sell-out event winning the ‘CIM Innovation of the Year’ award.
Every year, the event attracts a wide and diverse audience. It doesn’t matter if you work for a big, small, or medium company or a student, or even just someone with a passion for marketing. This online event has been carefully designed to ensure there’s something for everyone.
Shifting perceptions of B2B
Virtual Training - This event is online after you register you will receive everything you need to join this event from the comfort of your own home.A people first approach to global marketing in an increasingly digital world - A free Webinar Express from CIM
The last year has required almost all businesses to pivot their plans, in turn demanding marketing teams to switch-up their strategies, often with an increased focus on people. Relationship marketing is often prioritised in B2B environments with exhibitions, conferences, networking and personal visits forming key activities of business development. In this session, we’ll explore how defence equipment provider Pearson Engineering, a business with reach across the globe, has re-created a focus on people without being able to localise physically and the lessons they’ll take into an increasingly virtual world.
Introduction to Public Relations
nesma Online , United KingdomThe world of PR is surrounded by myths: it’s free advertising, it’s spin, it’s smokescreen and lies. These practical workshops will give you an introduction to what public relations actually is and what it can do for you, your organisation and its products and services. The workshops will help you write press releases that journalists will want and look at ways to make sure your releases make it onto the page or screen.
Writing a press release
nesma Online , United KingdomThe world of PR is surrounded by myths: it’s free advertising, it’s spin, it’s smokescreen and lies. These practical workshops will give you an introduction to what public relations actually is and what it can do for you, your organisation and its products and services. The workshops will help you write press releases that journalists will want and look at ways to make sure your releases make it onto the page or screen.
Selling in the story
nesma Online , United KingdomThe world of PR is surrounded by myths: it’s free advertising, it’s spin, it’s smokescreen and lies. These practical workshops will give you an introduction to what public relations actually is and what it can do for you, your organisation and its products and services. The workshops will help you write press releases that journalists will want and look at ways to make sure your releases make it onto the page or screen.
Crisis Leadership
Virtual Training - This event is online after you register you will receive everything you need to join this event from the comfort of your own home.Navigating a crisis is the ultimate test of leadership, join this free CIM Webinar Express Session on Monday 14 June to learn from the experiences of others.
Doing good things; driven by data
Virtual Training - This event is online after you register you will receive everything you need to join this event from the comfort of your own home.Join this free Webinar Express series from CIM on 30th June 2021 to understand the Visit Wales five-year plan, at the heart of which is ‘growing tourism for the good of Wales’ - an aim that has never had more resonance in the minds of not only consumers and businesses, but also residents.