Strategic Marketing Planning 5-day Programme
nesma Study Centre 19 Lansdowne Terrace, Gosforth, Newcastle upon Tyne, United KingdomThis is a five-day programme over six weeks in March-April 2020 starting on 18 March which will guide you through the preparation of a Strategic Marketing Plan for your scale-up business.
Start a CIPR qualification
Virtual Training - This event is online after you register you will receive everything you need to join this event from the comfort of your own home.Join our CIPR tutors (who also happen to be CIPR North East Committee members) for an informal drop-in lunchtime session on Wednesday 8th July between 12.30pm and 1.30pm to discover where a CIPR qualification can take you this year!
North East Expo Live
Online WebinarWhy not join us at North East Expo Live on Wednesday 15 July 2020. It is an online half-day event to bring together North East businesses to showcase virtually what the North East has to offer - Pop into our virtual booth for a chat!
Know your customer
Online WebinarJoin CIM for another great webinar in the Webinar Express Series on Wednesday 15 July 2020. The need to understand your customer has never been greater. In this talk, Ian Miller, CEO of award winning digital agency, Crafted, will show how brands are using data and insight to drive better marketing. Expect tools and techniques to unlock a deeper understanding of customer behaviour, along with practical tips to turn it from insight into meaningful action. Ian will explain how knowing your customer can become your most powerful marketing tool.
Driving consumer actions through brand interaction and experiences
Online WebinarJoin CIM for another great webinar in the Webinar Express Series on Thursday 30 July 2020. As marketers, satisfying your customers today is not all that they demand; brands, it seems, must now delight them. Brands must now work harder than ever to get their customers to become emotionally involved. By interacting and engaging with their consumers, brands can form long-term emotional connections.
Positive sleep in the post-lockdown world
Online WebinarJoin CIM for another great webinar in the Webinar Express Series on Thursday 13 August 2020.
Millions of people suffered from insomnia before COVID19, and unfortunately, the pandemic has created a host of new challenges even for people who previously had no sleeping problems. Giles Watkins, author of ‘Positive Sleep’, explains why good quality sleep is so important for your health and productivity both personally and professionally. During the session he’ll draw on his previous challenges with insomnia and blend simple science with practical advice to help us learn how to sleep better and live better.
Getting from giving, CSR life lessons
Online WebinarJoin CIM for another great webinar in the Webinar Express Series on Tuesday 25 August 2020.
As a SME, should you be considering CSR? What are the demands personally and professionally? Is it all about giving or do you get something in return? Join Nicky Rudd from content marketing and PR agency Padua Communications as she takes you on her CSR journey. Nicky will be sharing what she has learnt from volunteering with Surrey Young Carers, City YMCA and other more regional community initiatives over the past decade. She will be offering some tips to highlight what you need to be aware of if you are thinking CSR is going to be included in your future plans as well as giving advice on getting the balance right personally and professionally.
CIM & CIPR Qualification SOS
Online Drop-inWe have set up a CIM & CIPR qualification virtual drop-in on Thursday 3 September 2020 ahead of the new term. Whatever questions you have about studying with nesma, we'll do our best to answer them!
Covid-19 impact on the promotion of place and the role of destination marketing organisations
Online WebinarJoin CIM for another great webinar in the Webinar Express Series on Thursday 10 September 2020.
Marketing Liverpool Director, Chris Brown, will outline the success of Marketing Liverpool and the factors that make it one of the best performing DMOs in the UK. Marketing Liverpool promotes the City Region as a global destination for visitors, conventions and investment and Chris will reflect on the implications of COVID 19 on their work.
Speaker: Chris Brown – Marketing Liverpool Director
People Power 2020
Virtual Conference - Join online to enjoy a lively agenda of motivational key notes and practical seminars, designed to help you boost productivtiy across your organisation by developing a thriving, engaged workforce.On Friday 18 September, you will be able to enjoy an expanded agenda at the People Power Conference with more sessions and new speakers as it moves online to adapt to the current environment.