Course Overview
This course provides an introduction to the knowledge and skills needed in PR and is a platform for further studies, with a nationally recognised qualification. Success at this level qualifies you to enrol for the CIPR’s Professional Certificate.
The foundation award focuses on the skills required for an entry-level PR role. Part 1 covers content creation for both traditional media outlets and digital media platforms. Part 2 develops an understanding of the role of PR in an organisation and what PR practitioners do (and don’t do). You will undertake a two-part assessment that tests your practical PR skills.
CIPR Foundation in Public Relations
Aims of the module
At the end of the qualification candidates will be able to:
- Create content for written and audio-visual platforms that will engage stakeholders
- Identify and prioritise different audience groups and channels, and justify those choices in the context of building relationships between an organisation and its stakeholders
- Explain how PR helps to support different organisational objectives, and how it works with related disciplines such as marketing communications and advertising.
Module structure
Component 1
PR Skills and content creation Component 1 considers the types of content PR practitioners produce and how to target content for particular audiences and channels. It also develops practical content creation skills.
Component 2
The role of the PR practitioner Component 2 focuses on the role of PR within an organisation. It looks at the contribution PR makes to the organisation’s key objectives, the way PR practitioners interact with other disciplines, and their responsibility to operate ethically and to keep their skills and knowledge up to date.
Aims of the module
Module structure
Assessment Method
Component 1: produce a portfolio of content for traditional and digital media to generate positive coverage for an organisation. 1000 words (+/- 10%).
Component 2: produce an accompanying discussion paper showing how the portfolio of content will help deliver the objectives of the PR team in that organisation. 1000 words (+/- 10%).
Entry Requirements
You will qualify for the Foundation Award if you have at least five GCSEs at grade C or above*.
Those whose first language is not English must be able to demonstrate proficiency in the language – spoken and written – to an International Language Testing System (IELTS) band score of 7.0 or above or equivalent.
* If you do not have the necessary GCSEs or GCEs you may still be accepted at the discretion of the CIPR on the basis of your professional experience (not necessarily in public relations).
The Foundation in PR is right for you if you’re a school or college leaver, changing career direction, or working in a PR support role.
Course Dates
Our next Bootcamp option will run 11 and 12 January 10am-4pm and a half day on the 13 January 10am-1pm, for more information please email jen.lorimer@nesma.co.uk.
Client Support
Not sure if this course is right for you?
Contact Client Support:
T: 07734 222 254
E: hello@nesma.co.uk
Contact Client Support:
T: 07734 222 254
E: hello@nesma.co.uk
Meet your tutors
What our students say
Marketing Manager
Your Move - Chris Stonock
This was one of the most enjoyable and informative workshops I have attended. The atmosphere was relaxed and friendly which was really conducive to learning and Jo was able to focus specifically on my industry, which was really helpful. The learning materials that accompanied the course were informative and easy to understand. I am now armed with a wealth of ideas on how to produce effective content, target the right customers and make my organisation stand out from the crowd.
Meryl Bentham
Gardner Aerospace
nesma is a first-class study centre combining excellent facilities and knowledgeable, supportive tutors who really feel like partners through the learning process. Small, interactive groups promote valuable discussion between students - a great way to transfer theory into the real world.
Need help deciding which course is right for you?
Call us on: +44 (0) 7734 222 254 or email: hello@nesma.co.uk