Dan is the Business Development Manager at ALE Offshore Services and a graduate from the CIM Marketing Leadership Programme, which is the CIM’s highest level qualification.
Here’s what he said when we sent a note congratulating him on his achievement!
It’s a weird feeling really, now it’s over. The funny thing is that I remember the exact place and time of all three results coming in electronically. The first time I was in Houston in the back of a rental car on the way to the airport at 3 pm. The second time I was waiting in the ASDA car park, Bishop Auckland, for my son to finish his shift at 9 pm. The third time it was Chennai at 2 am while half asleep …. all local time!
Which illustrates the intensity of the course.
Each module of this masters level programme is designed to help you use the analytical skills you need to plan for and drive your business forward. It aims to help you develop your skills in constructing an argument, evaluating marketing concepts, understanding technology and new trends and collaborating and influencing across the business.
You choose from two mandatory and one elective module; all of which are assessed via a practical work-based assignment.
- Contemporary Challenges (mandatory unit)
- Leading change (mandatory unit)
- Consultancy (elective unit)
- Managing Business Growth (elective unit)
It’s the ideal course for experienced managers and senior marketers, as well as being suitable for consultants looking for professional recognition and status whether working in large organisations or as independent business owners.
With this programme you really are encouraged to tailor your learning around your own career development and the needs of the business and on completion of the programme, delegates can benefit from utilising the designatory letters ‘DipM’.