Do you want to become a leader of change?
Nesma is 1 of only 7 study centres across the UK to have been selected to deliver the NEW CIM Marketing Leadership qualification. As what we do best is build the marketing know-how of individuals to support companies with contemporary strategic marketing skills for the new challenges ahead.
If you are an experienced marketer working at a strategic or management level and want to take your career to the next level, the new CIM Marketing Leadership Programme could be the right choice for you.
This programme has been developed to respond to both industry and individual needs within the marketing profession. Extensive global, employer-led research has been undertaken across a range of sectors and organisational sizes, to identify the skills and competencies required to fully develop a marketing professional into an advocate for leading change.
It will enable you to become integral in identifying the key influences – both external and internal – that are likely to become future drivers of an organisation. Draw on insight, apply strategic thinking and match them with organisational resources to support and deliver on business goals.
The mandatory modules consist of:
Contemporary Challenges
This module will enable you to evaluate the potential impact of emerging contemporary marketing challenges and apply strategic thinking to develop future strategies.
Part 1: Dynamic marketing environment
Part 2: Develop creative thinking
Part 3: Create insight, vision and direction
Leading Change
This module will enable you to meet the challenges of change through providing a platform for supporting future responses to change through harnessing organisational potential and sustainable innovation. In addition, you will develop an understanding of how the organisation’s assets can be managed to build and sustain a clear market position to guide, support and implement market-led change within an organisation
Part 1: Building the case for change
Part 2: Creating a change culture
Part 3: Implementing change
The two elective modules comprise:
Consultancy
This module is designed to develop the skills required to build and develop client relationships either as an independent consultant or in a consultancy role within a large organisation.
Part 1: Building and developing client relationships
Part 2: Scoping the potential service
Part 3: Delivering the client outcome
Managing Business Growth
This module will enable you to develop a structured and creative approach to determining where potential or existing opportunities for growth exist.
Part 1: Dynamics for business growth
Part 2: Determining direction
Part 3: Building relationships
To achieve the qualification, a pass in BOTH mandatory modules plus one elective module is required.
The programme is run with busy managers’ diaries in mind so there are a handful of seminars to attend for each module rather than a weekly trek to the study centre. And it’s not just marketers that should be thinking about joining this programme.
Each module can be achieved as a distinct, self-contained Bite-Size award which can be built up to attain the full diploma if you want to.
Excited to get started?
We are recruiting now for the first wave of NEW Level 7 candidates to start in January 2017.
The current Level 7 will be phased out towards the end of 2017. Don’t forget you can register to complete any of the four modules to finish your existing qualification.
Not sure if this is the right course for you? Talk to us!
T: 07900 223721 E: hello@nesma.co.uk
