storytelling

The Inventory: How to design a Content Marketing Plan that keeps you sane

Content Marketing Session

If you have been marketing your business, products and services for some time, you will have a back-catalogue to harvest for content ideas and online content to share more widely. This includes any digital content assets, but may also include offline, traditional marketing materials – even old brochures and reports. The efficient content marketer will look for opportunities to re-use and repurpose older content, or ‘hero’ assets like video, podcasts, webinars, online events and e-books.

Get Ready: From ‘top of mind’ to ‘top of preference’: how to become the clear choice for customers

Content Marketing Session

This session will help you discover how you are unique. As Sainsburys said: “Our Values Make Us Different”. It’s as true for businesses, charities, agencies, corporations and sole traders as it is for us as people. Each has a personality and identity. But it is how you apply your values and deliver the benefit of them to your customers that is unique.

If you can turn your values into the value they deliver to your customers, then you’re really onto something. It’s time to show them what you do and why only you can do it.

The Destination: How to create content that reaches your customer’s heart, and mind.

Content Marketing Session

It’s not enough to think like a customer, we need to get inside their head to truly understand what motivates them and makes them tick. Unless you’re able to spend time with your customers, you can only make assumptions about what they want and the solutions they require. This session will take you through the process of characterising your customer step by step until you feel confident about what they want to achieve.

Binge marketing: The best scenario for building your brand – CIM Marketing Club

CIM Marketing Club. Binge marketing is all about applying the techniques and tactics the creators of films and series use to tell their story and build their audiences. And that is exactly what marketers need: better stories and growing audiences. Carlijn Postma has marketers and entrepreneurs look at their own organisation as if it were an amazing Netflix or television series. She utilises the same principles that are used in Hollywood to help organisations build their audience. This phenomenon, binge marketing, is becoming increasingly popular. Carlijn will show you what marketers can learn from the creators of films and series. What techniques and tactics are they using to create consistent and compelling stories? How do they attract and retain an audience? How can marketers use that to their benefit?

Advanced Storytelling

Enjoy this free Webinar Express series from CIM on 14 October 2021. Discover business storytelling techniques that allow you to make complex information more compelling, using proven methods from journalism, psychology and research on human behaviour; with one of these techniques proven to enhance your impact by 550%. Speaker: Richard Newman, Founder and CEO of UK Body Talk.

The science of storytelling

Join CIM for another great Webinar Express on Tuesday 13 April 2021. Transform your results and increase your influence through advanced business storytelling strategies. In this session Richard Newman from UK Bodytalk will explain strategies you can use to captivate your clients, team and stakeholders, so that you compel them to listen and dramatically increase your business results. 

Sharing Scotland’s Stories

Join CIM for another great Webinar Express on Tuesday 23 February 2021. With fierce international competition, how does a small country like Scotland get itself noticed and make a name for itself? Through collaboration, agility, and the ability to be bold. In this talk, Cat shares her experience working across national organisations to share Scotland’s stories with the world. Speaker:- Cat Leaver, Head of Brand at VisitScotland. Cat is a strategic marketing leader with experience across traditional and digital channels, complex stakeholder management and a track record of delivering results in both agency and client-side environments. She heads up global brand for VisitScotland and holds a non-executive board position for CodeClan – Scotland’s national digital skills academy – and an advisory board positions for City Nation Place.

UNCANNED

NOW ONLINE – Uncanned – 23 September 2020 UNCANNED is a one day, online-only conference designed for ambitious marketing professionals looking to be the marketing leaders of the future. With an incredible line-up of industry-leading speakers, we’re giving you, the leaders of tomorrow, exclusive access to the experiences and expertise of the big brand marketers …

North East Expo Live

Why not join us at North East Expo Live on Wednesday 15 July 2020. It is an online half-day event to bring together North East businesses to showcase virtually what the North East has to offer – Pop into our virtual booth for a chat!