Marketing

Driving competitive advantage through sustainability

Join CIM for another great Webinar Express on Tuesday 30 March 2021. With sustainability on almost every corporate agenda, brands are increasingly reframing what they do to establish their role in the world. In this webinar we’ll discuss the drivers of sustainability and how and why marketers should embrace it, to differentiate from competitors and achieve responsible, sustainable and profitable growth.

In this session, we’ll look at how to translate data into insight, how to ensure that this insight is actionable and how we can utilise insight in our marketing strategies.

5 reasons why you should look at your marketing differently

Behaviours and markets have shifted, making us step back to ensure our marketing reflects these changes. Veronica Swindale, MD of nesma, will be challenging you with five reasons why we should be looking differently at our marketing right now.

Sharing Scotland’s Stories

Join CIM for another great Webinar Express on Tuesday 23 February 2021. With fierce international competition, how does a small country like Scotland get itself noticed and make a name for itself? Through collaboration, agility, and the ability to be bold. In this talk, Cat shares her experience working across national organisations to share Scotland’s stories with the world. Speaker:- Cat Leaver, Head of Brand at VisitScotland. Cat is a strategic marketing leader with experience across traditional and digital channels, complex stakeholder management and a track record of delivering results in both agency and client-side environments. She heads up global brand for VisitScotland and holds a non-executive board position for CodeClan – Scotland’s national digital skills academy – and an advisory board positions for City Nation Place.

Developing customer insight to drive marketing strategy

Join CIM for another great webinar in the Graduate Gateway Marketing Club on Thursday 18 March 2021. This webinar is part of our Graduate Gateway Marketing Club series of events.

In this session, we’ll look at how to translate data into insight, how to ensure that this insight is actionable and how we can utilise insight in our marketing strategies.

Points are good because they stick into things

Join CIM for another great webinar in the Graduate Gateway Marketing Club on Thursday 25 February 2021. Every brand needs a point, a sharp definition of its purpose that will stick in people’s minds. It stands to reason that a brand-aligned behind a shared point will have a better chance of success than one that isn’t. However, can be can fiendishly hard to do!

Focusing your marketing strategy on recovery and growth

Join CIM for another great webinar in the Webinar Express Series on Tuesday 16 February 2021. The coronavirus pandemic has elevated the relevance of reputation and relationships in marketing. Over the past year, businesses with a clear vision and purpose have stood out, while those who have failed to act responsibly have been exposed.  

But the seemingly unending uncertainty has made it challenging for marketers to know what they should be doing, both tactically and in terms of implementing or redefining marketing strategies. In this webinar, strategic marketing consultants Jade Tambini and Georgina Lewindon, together with data and analytics consultant Sameer Rahman, will answer some of the pertinent questions at the forefront of marketing professionals’ minds. Drawing on their versatile combined experience, they’ll provide practical advice for how to position your marketing strategy over the next few months to enable your business to recover and grow. 

The darker side of nudging

Join CIM for another great webinar in the Webinar Express Series on Thursday 11 February 2021. The darker side of nudging – when the ends don’t justify the means… Charity and social marketers, behaviour change practitioners and social policy campaigners do good, well that’s their aim. Supported by clear objectives, detailed policies, defined behavioural outcomes and ethical codes of conduct, the choice of marketing techniques should be straightforward.

Latest Trends in Digital Marketing – CIM Marketing Club Online

In this highly practical session, award-winning author and speaker Daniel Rowles, will guide you through the latest trends in digital marketing. The session will cover topics like influencer marketing, latest trends in podcasting and video as well the latest developments in social media. You’ll leave with tools and techniques you can take away and use straight away, and every attendee will be provided with the latest ‘digital marketing toolkit’ – a guide to the best free digital marketing tools.

Leading through turnaround and transformation

Join CIM for another great webinar in the Webinar Express Series on Tuesday 26 January 2021. Few places illustrate the possibility of transformation in the most unpromising of circumstances as the Eden Project. The way a post-industrial landscape in the poorest part of the UK’s poorest county was turned into an iconic destination, educational charity and environmental inspiration shows what can be achieved working as a community and in harmony with nature. A worked out clay pit near St Austell in Cornwall is now a beacon of biodiversity and environmental optimism, welcoming over a million visitors a year, supporting thousands of jobs and inspiring successor projects around the world.

Demystifying and simplifying customer journey mapping

Join CIM for another great webinar in the Webinar Express Series on Wednesday 11 November 2020. The pandemic has caused, potentially permanent, changes to customer behaviour – mainly a shift from in-person to digital channels (McKinsey 2020). And in response, many organisations are ‘digitally transforming’ and quickly developing new digital products and services.