Digital Marketing

The Inventory: How to design a Content Marketing Plan that keeps you sane

Content Marketing Session

If you have been marketing your business, products and services for some time, you will have a back-catalogue to harvest for content ideas and online content to share more widely. This includes any digital content assets, but may also include offline, traditional marketing materials – even old brochures and reports. The efficient content marketer will look for opportunities to re-use and repurpose older content, or ‘hero’ assets like video, podcasts, webinars, online events and e-books.

Get Ready: From ‘top of mind’ to ‘top of preference’: how to become the clear choice for customers

Content Marketing Session

This session will help you discover how you are unique. As Sainsburys said: “Our Values Make Us Different”. It’s as true for businesses, charities, agencies, corporations and sole traders as it is for us as people. Each has a personality and identity. But it is how you apply your values and deliver the benefit of them to your customers that is unique.

If you can turn your values into the value they deliver to your customers, then you’re really onto something. It’s time to show them what you do and why only you can do it.

The Destination: How to create content that reaches your customer’s heart, and mind.

Content Marketing Session

It’s not enough to think like a customer, we need to get inside their head to truly understand what motivates them and makes them tick. Unless you’re able to spend time with your customers, you can only make assumptions about what they want and the solutions they require. This session will take you through the process of characterising your customer step by step until you feel confident about what they want to achieve.

Shifting perceptions of B2B

A people first approach to global marketing in an increasingly digital world – A free Webinar Express from CIM The last year has required almost all businesses to pivot their plans, in turn demanding marketing teams to switch-up their strategies, often with an increased focus on people. Relationship marketing is often prioritised in B2B environments with exhibitions, conferences, networking and personal visits forming key activities of business development.  In this session, we’ll explore how defence equipment provider Pearson Engineering, a business with reach across the globe, has re-created a focus on people without being able to localise physically and the lessons they’ll take into an increasingly virtual world. 

Latest Trends in Digital Marketing – CIM Marketing Club Online

In this highly practical session, award-winning author and speaker Daniel Rowles, will guide you through the latest trends in digital marketing. The session will cover topics like influencer marketing, latest trends in podcasting and video as well the latest developments in social media. You’ll leave with tools and techniques you can take away and use straight away, and every attendee will be provided with the latest ‘digital marketing toolkit’ – a guide to the best free digital marketing tools.

Find out which CIM courses qualify!

Good news! CIM is offering a 20% discount on all their training courses booked in January – And there are some great ones running in Newcastle that will qualify!  The discount (JAN20) applies to training running in January, February & March 2019. In Newcastle that will include; Managing Digital Marketing – 27/03/2019 Introduction to Customer Experience – …

How to Succeed with Social Media Marketing

Connect, engage and interact with your target audience. Advanced Social Media is right for you if you know the basics but want to go deeper on Twitter, Facebook, Linkedin and YouTube. Learn how to use the paid features, advertising tools, target the right audiences and read your analytics correctly.

Email & MailChimp – Newcastle – 8 May

Master the essentials of email marketing, list building, targeting and segmentation along with ideas and content for your email marketing plan. Learn how to set up and use MailChimp software for regular email communications to your connections, that they will want to receive.

Email & MailChimp – Newcastle – 8 May

Master the essentials of email marketing, list building, targeting and segmentation along with ideas and content for your email marketing plan. Learn how to set up and use MailChimp software for regular email communications to your connections, that they will want to receive.