Data Archives

Top marketing data and analytics trends to drive future growth

Enjoy this free Webinar Express series from CIM on 24 November 2021. Salesforce published the inaugural Marketing Intelligence Report to better understand the perceptions, needs, and challenges from marketers and ad agencies around the world. This webinar will discuss the five key findings of the report to help marketers drive business results in an ever and fast changing world. Speaker:- Jonathan Beeston, Product Marketing Director for Salesforce Marketing Cloud EMEA Jonathan has spent 20 years in the digital marketing space, with a particular focus on data driven marketing in search, social and display advertising channels. His experience includes time at advertising agencies and technology companies advising a wide array of brands.

From haha to aha: Insight, serendipity and humour – CIM Marketing Club

CIM Marketing Club. Anthony Tasgal will deliver a paean to serendipity, insight and wit in a world obsessed with rationality, KPIs, metrics and ‘tick-boxing’. He’ll cover 3 broad areas: Why so serious? The arithmocracy, the obsessive worship of data and facts and what behavioural economics shows us about the power of engaging emotions. From haha to Aha: What can humour teach us about the identification and generation of insight. What do M. Night Shyamalan’s films, Schrödinger’s cat and a goldfish tell us about insight? Not just what insight is, but how it feels.

Use Google Analytics to make better marketing decisions

Enjoy this free Webinar Express series from CIM on 30 September 2021. There is so much data available in Google Analytics, it’s hard to know where to start and what to focus on. This interactive session should help you feel more at home with the key metrics, and how to use them in conversations with clients or within a marketing team.

Doing good things; driven by data

Join this free Webinar Express series from CIM on 30th June 2021 to understand the Visit Wales five-year plan, at the heart of which is ‘growing tourism for the good of Wales’ – an aim that has never had more resonance in the minds of not only consumers and businesses, but also residents.

Data led communications – 01 February

Data led PR is becoming increasingly popular and is an effective way to communicate your messages. More frequently journalists and other influencers are requesting facts and figures to supplement and support stories. In a data led market it is more important than ever to get the facts right.