corporate values

Know your customer

Join CIM for another great webinar in the Webinar Express Series on Wednesday 15 July 2020. The need to understand your customer has never been greater. In this talk, Ian Miller, CEO of award winning digital agency, Crafted, will show how brands are using data and insight to drive better marketing. Expect tools and techniques to unlock a deeper understanding of customer behaviour, along with practical tips to turn it from insight into meaningful action. Ian will explain how knowing your customer can become your most powerful marketing tool.

North East Expo Live

Why not join us at North East Expo Live on Wednesday 15 July 2020. It is an online half-day event to bring together North East businesses to showcase virtually what the North East has to offer – Pop into our virtual booth for a chat!

People Power 2020

On Friday 18 September, you will be able to enjoy an expanded agenda at the People Power Conference with more sessions and new speakers as it moves online to adapt to the current environment.

People Power 2019 – 12 June

This 1-day People Power event at Newcastle Business School, Northumbria University on 12 June 2019 addresses a range of workforce development issues such as health & well-being, leadership & management, marketing & communications, apprenticeships and use of technology.

People Power 2019 – 12 June

This 1-day People Power event at Newcastle Business School, Northumbria University on 12 June 2019 addresses a range of workforce development issues such as health & well-being, leadership & management, marketing & communications, apprenticeships and use of technology.

What is the Value of Values?

Work with values? Isn’t that just soft? What we’ve learned is that the soft stuff and the hard stuff are becoming more intertwined. A company’s values – what it stands for, what it’s people believe in – are crucial to its competitive success. Indeed, values drive the business. Robert Hass, when CEO and Chairman of …