Use Google Analytics to make better marketing decisions

Enjoy this free Webinar Express series from CIM on 30 September 2021. There is so much data available in Google Analytics, it’s hard to know where to start and what to focus on. This interactive session should help you feel more at home with the key metrics, and how to use them in conversations with clients or within a marketing team.

Advanced Storytelling

Enjoy this free Webinar Express series from CIM on 14 October 2021. Discover business storytelling techniques that allow you to make complex information more compelling, using proven methods from journalism, psychology and research on human behaviour; with one of these techniques proven to enhance your impact by 550%. Speaker: Richard Newman, Founder and CEO of UK Body Talk.

How to build a global brand the Vimto way

Enjoy this free Webinar Express series from CIM on 28 July 2021 – Emma has spent her working life at Vimto and will share insights into how Nichols Plc carefully nurture the Vimto brand in the UK and internationally from market research to the development of the brand, innovation, channel strategies and more.

Doing good things; driven by data

Join this free Webinar Express series from CIM on 30th June 2021 to understand the Visit Wales five-year plan, at the heart of which is ‘growing tourism for the good of Wales’ – an aim that has never had more resonance in the minds of not only consumers and businesses, but also residents.

How to have the energy

Enjoy this free Webinar Express series from CIM on 14 July 2021. Energy matters for marketeers and for leaders in business; it is essential for our creativity, innovation and ultimately making things happen. We live in a 24\7 world and the future isn’t slowing down. Being low in energy makes it harder to be resilient.

Shifting perceptions of B2B

A people first approach to global marketing in an increasingly digital world – A free Webinar Express from CIM The last year has required almost all businesses to pivot their plans, in turn demanding marketing teams to switch-up their strategies, often with an increased focus on people. Relationship marketing is often prioritised in B2B environments with exhibitions, conferences, networking and personal visits forming key activities of business development.  In this session, we’ll explore how defence equipment provider Pearson Engineering, a business with reach across the globe, has re-created a focus on people without being able to localise physically and the lessons they’ll take into an increasingly virtual world. 

Crisis Leadership

Navigating a crisis is the ultimate test of leadership, join this free CIM Webinar Express Session on Monday 14 June to learn from the experiences of others.

There are a lot of firsts this month!

It’s been a great start to the year, and we have already had a lot of firsts this January! We have our first CIPR Professional PR Diploma cohort starting this week, which will enable our students to gain an advanced understanding of professional practice, including PR strategy and planning, content management, media and engagement, measurement …