The five competencies for standing out in a sea of sameness
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A free Webinar Express from CIM
Join Dr Simon Kelly, co-author of Standout Marketing: How to differentiate your organisation in a sea of sameness, to discover the five key competencies marketing leaders need to stand out.
Through in-depth research the authors discovered that many organisations said the same things to prospective customers, leaving customers swimming in a 'sea of sameness' making choice difficult and leading to lost sales. Through their research the authors unearthed the five key competencies marketing leaders need to help them stand out.
Speaker:- Dr Simon Kelly
Simon is a lecturer in Marketing and Sales at York Management School and co-author of two books: Standout Marketing: How to differentiate your organisation in a sea of sameness and Value-ology: Aligning sales and marketing to shape and deliver profitable customer value propositions.
The webinar is kindly hosted by CIM Yorkshire and lasts approximately 40-45 minutes inclusive of a Q&A session after the presentation.
If you have any questions regarding the event please use the contact details provided.