Meet Naomi Osborne

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Naomi is the Assistant Marketing Manager, Eldon Square Shopping Centre and has completed the CIM Certificate in Professional Digital Marketing (L4) to formalise her marketing experience.

Why did you choose to study this qualification? 

While working for Bridges Shopping Centre, I took the opportunity to further my marketing knowledge and experience with nesma. Starting as a marketing intern and then moving on to become a marketing coordinator was a fantastic experience. I had a degree in Tourism Management, and I didn’t have a formal marketing qualification. I’m a keen learner, and when I had the opportunity to study a professional CIM qualification, I took it and loved every minute. 

 What did you discover about yourself in the process? 

Completing the course has given me a better understanding of marketing, and it has also clarified what I was learning while working. Learning face to face and virtually with other professionals was very insightful. I enjoyed sharing ideas and meeting new people.

 Has studying with nesma helped you in your career? 

Yes, nesma has given me the tools to grow in the marketing field and move my career forward. 

What did you enjoy most about the studying process? 

It was great to meet like-minded people, and sharing ideas with each other was an essential part of the course structure and learning experience.

 What type of things do you do differently now? 

I take more time to research and plan a new marketing campaign to meet the objectives and deliver the outcomes.

 What words of advice would you give anyone considering a career in marketing/PR? 

Go for it! Marketing is fun and one day is never the same. Every day you learn something new, which keeps the job exciting and you on your toes.

 What are the significant changes within your industry at present? 

Retail is going through a difficult time at the moment, due to the pandemic shopping habits changed dramatically; however, it is beginning to return to a ‘new normal.

What do you enjoy most when you aren’t doing the day job? 

Exploring the world and keeping up to date with all things marketing. I do love it.

The CIM Certificate in Professional Digital Marketing qualification is perfect for someone who is currently working in a marketing role. as it is designed for marketers who wish to gain knowledge and skills to succeed and progress within a career in marketing. With digital transformation and innovation changing the landscape of marketing, there is no better time for you to invest in yourself and your career.