Meet Laura Adam

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Laura studied the CIPR Foundation Award in Public Relations with nesma

What was the turning point that made you decide to study this PR qualification?

I took on a new role in a government Internal Communications team, having never done another like it before. I wanted to be successful in my new position and to understand the theory behind the practicalities, so I decided to study the CIPR Foundation Award in Public Relations. After reading into the qualification, I thought it would give me a solid footing to progress my career in PR.

What did you enjoy most about this course?

I enjoyed meeting new people from outside my organisation in the face-to-face sessions. It was a great way to network and understand more about the PR function in different businesses. The tutors were extremely knowledgeable of the subject and always gave practical examples when explaining theory which made it much easier to understand.

What do you think you will do differently now?

One thing I’ve already started doing is using different types of media and channels to reach a bigger audience. After completing this course, I feel much more confident that I’ve got the right tools and knowledge to use different types of media for relevant communications.

What words of advice would you give anyone considering a career in PR? 

100% go for it! Having worked in various jobs before including operational roles, management, retail and administration, my current role in PR is by far the best. Every day is different and, there’s always new challenges and opportunities to learn. If you’re like me and enjoy meeting new people and making new connections, then PR is for you. This is only the start of my PR career and, I can’t wait to see where it will take me.

Would you recommend nesma as a study centre?

nesma is an excellent study centre. Everyone was incredibly friendly and welcoming. My tutors were supportive and inclusive of the whole group, allowing everyone to input into group discussions. I was fully taken care of throughout the entire process and got helpful and constructive feedback on my assignment. I can’t wait to come back and study for another qualification soon.

The CIPR Qualifications are designed to equip you with the knowledge and understanding to move up the career ladder.

The CIPR Foundation is taught at A-Level standard. It will help you understand the role and scope of PR. Develop essential PR knowledge and skills. Master the basics, such as selling-in stories and writing press releases and blog posts.