Course Overview
The CIM qualification at Level 3 provides you with the essential skills needed to enter the marketing industry and be able to perform professionally in a support-level role within the workplace.
To achieve the qualification at Level 3, you’ll need to gain a pass in two modules. If you wish to gain the Extended Certificate, you must complete one additional Module.
There are different pathways to achieve the Foundation Certificate in Professional and Digital Marketing.
Speak to Jen Lorimer, our Client Relationship Manager, for advice.
nesma has cohorts starting regularly throughout the year.
If you wish to achieve an Extended qualification at this level, you must complete an additional module.
Remember, each module of the qualification can also be achieved as an individual award, which is a great way to start your CIM journey or top up your skills.
Marketing Essentials
Aims of the module
This module provides an understanding of the key concepts and terminology used in marketing. On completing the module, learners will know and understand the role and function of marketing within organisations and the factors influencing consumer and business buying behaviour. They will also be able to identify key components of the marketing environment and have an appreciation of how to collect and utilise relevant information about it. Finally, learners will be able to outline the concepts and elements which make up the marketing mix and
understand how these can be applied.
Module structure
The module comprises three learning outcomes each. Each learning outcome will be covered by the related assessment criteria and will be assessed by the way of examination. The examination will comprise multiple – choice questions to be completed in a controlled assessment.
Learning Outcome 1: Understand the purpose and function of marketing within organisations
- Definite what is meant by marketing
- Explore the importance of the marketing function
- Identify how marketing supports customer satisfaction
Learning Outcome 2: Understand the elements of a marketing audit
- Describe the key components of the marketing environment
- Outline the customer buying process
Learning Outcome 3: The Marketing Mix
- Explain the elements of the marketing mix
- Recommend how the marketing mix can be applied to organisations operating in different contexts
- Explain the purpose and methods of marketing measurement
Content and Channels
Aims of the module
This module introduces the types of content marketers can create and the channels that can be used to publish and promote them. On completion of the module, learners will be able to recommend the most appropriate channel to use in their marketing. Candidates will be able to interpret the aims and objectives of a business, as well as who their target audience are, and plan content accordingly. Finally, learners will recognise the links between content and channels and their suitability in each case.
Module structure
The module comprises three learning outcomes each. Each learning outcome will be covered by the related assessment criteria and will be assessed by the way of examination. The examination will comprise multiple – choice questions to be completed in a controlled assessment.
Learning Outcome 1: Understand how communications channels are used in marketing
- Outline online and offline marketing communications channels
- Explain the characteristics of marketing communications channels
Learning Outcome 2: Determine the best type of content to use in marketing communications
- Explain the types of content that can be created for marketing communications
- Explore the factors that influence the content selection
Learning Outcome 3: Understand how to
choose the most suitable channel(s) and content for a communications campaign
- Recommend appropriate marketing communications channels to meet campaign objectives
- Recommend appropriate marketing content to meet campaign objectives
Marketing insights
Aims of the module
The module introduces some of the main concepts, techniques, and applications within marketing research and customer insights, showing their significance in marketing decision-making. This module will develop knowledge and understanding of the different types of research, insights and methods employed by marketers by looking at how they can help monitor the marketing environment and current marketing trends to support decision-making. Students will also explore the role of consumer behaviour in marketing practice, considering social, cultural and technical differences whilst also exploring wider
macro marketing and ethical considerations.
Module structure
The module comprises three learning outcomes each. Each learning outcome will be covered by the related assessment criteria and will be assessed by the way of examination. The examination will comprise multiple – choice questions to be completed in a controlled assessment.
Learning Outcome 1: Explain key market research methods and insights which can inform marketing decision-making
- Identify different sources of primary and secondary data
- Explain the methods and frameworks used for analysing data
- Explore insights that inform marketing decision-making
Learning Outcome 2: Understand the key factors that influence consumer/customer behaviour
- Explain different types of consumers/customers within organisational contexts
- Analyse different factors that influence consumer/customer behaviour
Learning Outcome 3: Understand the customer journey and how it impacts relationships
- Illustrate the consumer/customer journey
- Demonstrate how insights can support the development of stronger customer relationship
Learning Outcome 4: Understand how to conduct a marketing audit to inform marketing decision-making
- Provide an outline marketing audit using insights from a variety of sources
- Utilise information from the marketing audit to identify appropriate marketing objectives and recommendations
Client Support
Not sure if this course is right for you?
Contact Client Support:
T: 07734 222 254
E: hello@nesma.co.uk
Contact Client Support:
T: 07734 222 254
E: hello@nesma.co.uk
Meet your tutors
Assessment Method
To achieve this CIM qualification at Level 3, you’ll need to gain a pass in both modules.
The examination will comprise multiple-choice questions to be completed in a controlled assessment.
Entry Requirements
This course is perfect for those new to junior marketing roles or aspiring to enter the industry and looking for the perfect introduction to marketing.
To study for the Foundation Certificate in Professional and Digital Marketing, you do not need to have any previous experience or knowledge of marketing.
So, if you’re an aspiring marketer, new to a marketing support role or in a job that already involves digital marketing, the CIM qualifications at Level 3 is the right choice for you.
Course Dates
Our next cohort will start January 2025, for more info contact jen.lorimer@nesma.co.uk.
What our students say
Marketing Manager
Your Move - Chris Stonock
This was one of the most enjoyable and informative workshops I have attended. The atmosphere was relaxed and friendly which was really conducive to learning and Jo was able to focus specifically on my industry, which was really helpful. The learning materials that accompanied the course were informative and easy to understand. I am now armed with a wealth of ideas on how to produce effective content, target the right customers and make my organisation stand out from the crowd.
Meryl Bentham
Gardner Aerospace
nesma is a first-class study centre combining excellent facilities and knowledgeable, supportive tutors who really feel like partners through the learning process. Small, interactive groups promote valuable discussion between students - a great way to transfer theory into the real world.
Need help deciding which course is right for you?
Call us on: +44 (0) 7734 222 254 or email: hello@nesma.co.uk