CIM
A new landscape: The future of marketing
Virtual Training - This event is online after you register you will receive everything you need to join this event from the comfort of your own home.The Mike Warne Event 2021 : This year's Mike Warne event theme is – A new landscape: The future of marketing. Within the industry, we have seen rising trends in the expectation of personalisation (for goods, services and customer experience), smart devices in homes accompanied by the emergence of new social media platforms, and the growing demand for sustainable products to name but a few. As the marketers of the future, we are interested to know how businesses are responding to significant environmental changes, combined with the added challenge of dealing with the consequences and longer-term implications of a global pandemic. This event seeks to provide some insight into where marketing is going next, and what are the implications for present and future marketers. Now in its 15th year, this prestigious CIM event - organised by final year students from Bournemouth University's successful BA (Hons) Marketing Communications degree - looks to bring the latest industry insight and expertise to both industry and academic audiences. The event is in memory of Mike Warne, who was the South West Regional Director for CIM. Previous events have had a successful history, with last year’s sell-out event winning the ‘CIM Innovation of the Year’ award.
Every year, the event attracts a wide and diverse audience. It doesn’t matter if you work for a big, small, or medium company or a student, or even just someone with a passion for marketing. This online event has been carefully designed to ensure there’s something for everyone.
Shifting perceptions of B2B
Virtual Training - This event is online after you register you will receive everything you need to join this event from the comfort of your own home.A people first approach to global marketing in an increasingly digital world - A free Webinar Express from CIM
The last year has required almost all businesses to pivot their plans, in turn demanding marketing teams to switch-up their strategies, often with an increased focus on people. Relationship marketing is often prioritised in B2B environments with exhibitions, conferences, networking and personal visits forming key activities of business development. In this session, we’ll explore how defence equipment provider Pearson Engineering, a business with reach across the globe, has re-created a focus on people without being able to localise physically and the lessons they’ll take into an increasingly virtual world.
Crisis Leadership
Virtual Training - This event is online after you register you will receive everything you need to join this event from the comfort of your own home.Navigating a crisis is the ultimate test of leadership, join this free CIM Webinar Express Session on Monday 14 June to learn from the experiences of others.
Doing good things; driven by data
Virtual Training - This event is online after you register you will receive everything you need to join this event from the comfort of your own home.Join this free Webinar Express series from CIM on 30th June 2021 to understand the Visit Wales five-year plan, at the heart of which is ‘growing tourism for the good of Wales’ - an aim that has never had more resonance in the minds of not only consumers and businesses, but also residents.
How to have the energy
Virtual Training - This event is online after you register you will receive everything you need to join this event from the comfort of your own home.Enjoy this free Webinar Express series from CIM on 14 July 2021. Energy matters for marketeers and for leaders in business; it is essential for our creativity, innovation and ultimately making things happen. We live in a 24\7 world and the future isn’t slowing down. Being low in energy makes it harder to be resilient.
How to build a global brand the Vimto way
Virtual Training - This event is online after you register you will receive everything you need to join this event from the comfort of your own home.Enjoy this free Webinar Express series from CIM on 28 July 2021 - Emma has spent her working life at Vimto and will share insights into how Nichols Plc carefully nurture the Vimto brand in the UK and internationally from market research to the development of the brand, innovation, channel strategies and more.
CIM Graduation Ceremony September 2021
Central Hall Westminster Central Hall Westminster, London, United KingdomTo ensure the safety of our visitors and staff, the date for this year's Graduation Ceremony has been moved to 25 September 2021. As this new date falls later in the year after the lifting of restrictions, bookings have now re-opened for the CIM Graduation Ceremony, for those students who have passed their last exam in December 2019, April 2020 and July 2020. For the remaining boards there will be an additional ceremony later this Autumn. Please do keep an eye out for further communications from CIM on what this may mean for you. To ensure you enjoy this special occasion without a glitch, we’ve pieced together all the information you need.
Use Google Analytics to make better marketing decisions
Virtual Training - This event is online after you register you will receive everything you need to join this event from the comfort of your own home.Enjoy this free Webinar Express series from CIM on 30 September 2021. There is so much data available in Google Analytics, it's hard to know where to start and what to focus on. This interactive session should help you feel more at home with the key metrics, and how to use them in conversations with clients or within a marketing team.
Latest trends in digital marketing 2021 – CIM Marketing Club
Virtual Training - This event is online after you register you will receive everything you need to join this event from the comfort of your own home.What is the CIM Marketing Club? The CIM Marketing Club has been created to help university students get the most from their CIM Accredited Degree and prepare them for a career in marketing. To complement students’ academic studies, the CIM Marketing Club runs a series of webinars designed to share the latest thinking, trends and techniques in real-world marketing delivered by expert practitioners. In this highly practical session, award-winning author and speaker Daniel Rowles, will guide you through the latest trends in digital marketing. The session will cover topics like influencer marketing, latest trends in podcasting and video, as well the latest developments in social media. You’ll leave with tools and techniques you can take away and use straight away, and every attendee will be provided with the latest Digital Marketing Toolkit, a guide to the best free digital marketing tools.
Advanced Storytelling
Virtual Training - This event is online after you register you will receive everything you need to join this event from the comfort of your own home.Enjoy this free Webinar Express series from CIM on 14 October 2021. Discover business storytelling techniques that allow you to make complex information more compelling, using proven methods from journalism, psychology and research on human behaviour; with one of these techniques proven to enhance your impact by 550%. Speaker: Richard Newman, Founder and CEO of UK Body Talk.