Introduction to marketing planning workshops

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We are now regularly running the CIM ‘Introduction to marketing planning’ workshops in both Newcastle and Carlisle

It’s a low cost, interactive marketing workshops designed to enable delegates to write a marketing plan for their business using the template and other online resources available from CIM Marketing Expert. The workshop is ideal for those running or involved in a micro or small business that have responsibility for marketing as well as other business activity.

It covers; what is marketing? a framework for marketing, customers, the marketing mix and learning by measuring.

Veronica Swindale from nesma, explains, “Delegates will finish the session with a basic marketing plan that they can start putting into practice the next day. It can also act as a useful reminder for ‘rusty’ marketing graduates or marketers as starting with a blank canvas is often the most difficult bit. Everyone who attends has gone away with something from this session and the collaborative learning approach has been extremely well received.”

Ryan Wetherall from Quantum DX, who attended a similar event run in Newcastle, said “ The course was very informative and has opened my eyes to aspects of customer engagement I had not previously considered. I feel a great deal more prepared in writing my business plan and can see the potential positive effects it will have upon our business.”

Workshops dates:


Friday 28 October

Friday 20 September

Friday 9 December

Courses are open to CIM members and non-members. Non-members will also get 3 months membership of CIM so that they will be able to use Marketing Expert, and other indispensable small business marketing online resources, featured in the workshop.

Places can be booked online at or give us a call on 07900 223 721 to discuss this course in more detail