Personal Brand Ecosystem

Overview

Personal branding builds authority. Authority builds trust and trust builds relationships – mutually beneficial relationships!

If your stakeholders feel they know you and believe that you understand and empathise with their pain points, that increases the likelihood of them engaging - and if they are a potential customer - eventually buying from you. Most engagement and interaction with organisations are carried out online, which has become an increasingly crowded marketplace. Your Personal Brand Ecosystem will help you stand out and separate yourself from your competitors as well as provide an opportunity to generate revenue.

Course structure

This is a bite-sized 90-minute virtual session covering the third component of personal brand creation – how to plan your Personal Brand Ecosystem.

It will cover:

• How to plan your Personal Brand Ecosystem and deliver your personal brand experience to your target audience - in a seamless and integrated manner.
• Authority Products
• How to define your Personal Brand Promotion Channels such as website, content, and social and broadcast media.
• How to define your Personal Brand Engagement Channels, the environments where your audience can engage and communicate with you.