Marketing Vision Programme
A Five-day strategic marketing planning programme.
This is a five-day programme over six Wednesdays in March-April 2020 starting on 18 March which will guide you through the preparation of a Strategic Marketing Plan for your scale-up business.
Change is not a destination, just as hope is not a strategy - Rudy Giuliani
It is a five-day facilitated programme looking at the principles of developing a strategic marketing plan and applying these to your own business to develop your own workable plan.
What you will learn:
You will understand the components of a strategic marketing plan and guided through writing the plan to meet the needs of your business as you go through the scale-up process. Moving from organic growth to accelerated growth to meet scale-up ambitions requires a focused and targeted marketing strategy to drive sales and attract new customers.
This five-day programme is aimed at companies that are looking to accelerate growth and need to review or develop their approach to marketing in preparation for scaling. Participants will create their own strategic marketing plans for a scaling business and understand how to:
• Identify the marketing resources needed to support growth
• Establish how to set clear company and marketing objectives
• Identifying primary barriers to moving forward internally and externally
• Identify opportunities in product and market developments for growth
• Map out the tactics required to deliver a robust marketing mix
• Identify what success looks like and how to measure progress.
Be prepared to get your sleeves rolled up and undertake the analysis required to truly understand your customer markets/competitor markets, identify the scope for opportunities and how to exploit them and develop a plan for delivery
Day 1 - Where are we now?
Analysing the current position in relation to the growth position, gap analysis, what are we good at and what threats do we need to overcome? Analyse the markets, competition and our customers. How should we position ourselves?
Day 2 - Internal Analysis
Look at our own strengths and weaknesses – how does what we have to compare to what we need? Leadership, culture, human and material resources, skills and capability.
Day 3 - Strategic Planning
How to look at what all our options for achieving growth might be? Developing scenarios for the best outcomes against clear SMART objectives in the target time available in our growth plan. New products, new markets, new ways of doing things.
Day 4 - Marketing Planning
Getting the combination of product, price, place, promotion, people, process, physical evidence right for our target audience (s) and capturing that into a workable marketing plan (3 years?)
Day 5 - Measuring Progress and Success
Ensuring that responsibility is taken to measure the right activities in line with the objectives identified in the strategic planning process. Being clear what great success looks like and how to measure progress against that.
Who should attend:
SMEs operating for a minimum of 3 years ready to take their businesses to another level through scaling up. The course is set at a level appropriate for business owners and is aimed at those responsible for preparing the marketing strategy for delivery.
Veronica is the Managing Director of nesma which specialises in all facets of strategic marketing and communications.
She will draw on her experience from many years working with marketing managers of a diverse range of companies and organisations. And combine it with hands-on sales and marketing management and Key Account management experience gained from working in industries as varied as pharmaceuticals and software for public sector procurement to marine consultancy.
It is a 5-day consultancy programme from 9.30 am to 4.30 pm.
Day 1 - Wed 18 March
Day 2 - Wed 25 March
Day 3 - Wed 1 April
Day 4 - Wed 22 April
Day 5 - Wed 29 April
RTC North - Colima Avenue, Sunderland SR5 3XB
This 5-day consultancy programme costs £2,500.
If you are eligible for Scaleup North support you will receive £1000 of the fee back.
To receive Scaleup North support your business must:
- Be based in the North East Local Enterprise Partnership area (Northumberland, Tyne and Wear, County Durham)
- Be a registered company and ideally have been trading for more than three years
- Have a minimum of five and less than 250 employees (FTEs)
- Have an annual turnover of less than €50 million
- Operate in an eligible ERDF sector *
*We cannot support business operating in the banking and insurance.
Find out more HERE.
Unfortunately, if you have already attended the FREE 1-day session you are not eligible for funding towards this programme but it is the ideal next step.
The group will be kept to a maximum of 10 people.
The idea is that you work on your own strategic marketing plan and benefit from peer group input.
To book a place on this course just email us and we’ll sort out the rest from there.
Once your place has been confirmed you will be issued with an invoice and payment is easy by either, BACS transfer or credit/ debit card. Refreshments and lunch are included, please advise at time of booking of any specific dietary requirements or special access needs.
If you would like to discuss whether this course is suitable for your needs please call +44 (0)7734 222 254 or email firstname.lastname@example.org.
9:30 am - 4:30 pm