The aim of the CIPR Specialist Certificate (Internal Communication) is to provide the candidate with an introduction to the key concepts, theories, techniques and skills needed to operate effectively as an internal communicator.
Internal Communication Certificate provides you with a solid grounding in the key concepts, theories, techniques and skills needed to develop effectively as an internal communicator.
The Internal Communication Certificate covers topics including:
organisational culture and transformation
communication theory and strategic internal communication and engagement
planning and managing
setting the right tone – the fit between internal and external communication
using social media for internal communications
the role of communications in transforming organisations.
You will consider topics such as:
The link between internal communication and employee engagement
How internal communication can help organisations meet strategic objectives
Researching, creating and curating content that has impact using a range of channels.
This a 3 day course with an added day for tutorials
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