Video Marketing

We’ve created a fun and practical day to help you create your own online videos to promote your business using your laptop or smartphone. It’s a hands-on day filled with plenty of tips and advice from an experienced digital marketer and independent video maker.

The day is broken down into 6 sessions to ensure you build on your knowledge throughout the day.

Part 1 – Why online video marketing?

A ‘scene setting’ module to look at the role of online videos in your marketing strategy.

Part 2 – Build your confidence and get more value from your phone

Learn about the range of video messages that will make a difference to your business.

Part 3 – Build your audience and video content for blogging

Learn how to structure your video meetings using a documentary making format.

Part 4 – Build your brand and drive traffic to your website

Learn about the ‘3 Essential Online Videos’ which will improve website conversion and how to use scriptwriters’ storytelling tools to keep your audience engaged.

Part 5 – Building your filming and editing kit on a budget

Learn about the kit you will need to create your own mobile recording studio and how to edit your online videos fast to make them look professional.

Part 6 – Publishing and sharing your online videos

Learn about the right webpage layout to showcase your online videos and how to use YouTube and its many features to host your online videos. And finally how to use social media platforms to share and promote your online videos

Using practical exercises you will learn the techniques used by successful video bloggers, documentary makers and film producers.

What others say!

“Pascal was very good and engaging and made it interesting.”

“Great course. Lots of things I hadn’t considered.”

“Provided a broad content which covered most of the aims I had pre-event to help me understand the subject better.”

“This course was absolutely worth doing. It helped me realise the extent of what could be done just on my phone, without spending lots of money. It also gave me great tips for relevant content for my business.”

 Samantha Czwordon, Marketing and Communications Manager, The Bridges shopping centre


This is an intermediate course.

Your course leader:

Pascal Fintoni


9.30 am – 4.30 pm


Newcastle, Carlisle, Edinburgh, Glasgow or in-house.


£295 + VAT

Discounts available for 2 delegates or more from the same company.

Delegate numbers:

These courses are highly interactive and therefore limited to 10 delegates.

Course dates:

Take a look at our calendar to find open sessions or book a bespoke package which can be delivered in the context of your business practices. If there are no dates currently available please register your interest in this course and we will let you know once more dates become available.

Booking on this course:

To book a place on this course just email us and we’ll sort out the rest from there.


Once a date has been confirmed you will be issued with an invoice and payment is easy by either, BACS transfer or credit/ debit card.

Refreshments and lunch are included, please advise at time of booking of any specific dietary requirements or special access needs.

Remember we can look at running all our 1-day courses in-house if there are 4 or more people. And if this course doesn’t quite hit the skills gap you are trying to plug we can design a course just for you and your team.

If you would like to discuss whether this course is suitable for your needs or talk about adapting it for a bespoke in-house session please call  +44 (0)7734 222 254 or email

Download & share our flyer here: