The old CIM syllabus will soon be ending, and so will the receipt of commendations, but don’t worry—the new CIM syllabus is already receiving rave reviews from students and tutors.
And, commendations are not the only way to find out about nesma as a study centre! We have student stories and feedback and an excellent pass rate, plus Jen Lorimer is always happy to connect you to a student just like you!
The Awarding Body at The Chartered Institute of Marketing (CIM) has commended North East Sales & Marketing Academy (nesma) for its students’ excellent performance during the December 2024 assessment session.
2211 Innovation in Marketing
The Awarding Body at The Chartered Institute of Marketing (CIM) has commended North East Sales & Marketing Academy for the excellent standard of results achieved for assessments submitted in the December 2024 assessments session for the Innovation in Marketing module of the Diploma Professional Marketing.
2213 Managing Brands
The Awarding Body at The Chartered Institute of Marketing (CIM) has commended North East Sales & Marketing Academy for the excellent standard of results achieved for assessments submitted in the December 2024 assessments session for the Managing Brands module of the Diploma in Professional Marketing.
So, let’s delve into the refreshed syllabus a little bit.
The headlines are that it reflects the latest industry trends, ensuring marketers gain relevant, future-ready skills. The new curriculum, which emphasises digital transformation, strategic thinking, and practical application, is designed to enhance professional development and boost career prospects.
It’s been designed to develop skills that are future-ready.
Key highlights include:
- Career-focused modules –
Designed to enhance employability and professional growth. - Greater focus on digital –
Enhanced content on digital strategy, AI, and data-driven marketing.Practical application –
Case studies and real-world scenarios to strengthen strategic thinking. - Flexible learning –
More adaptable assessment formats and study options. - Stronger emphasis on sustainability and ethics –
Integrating responsible marketing practices.
Early feedback highlights its engaging content, real-world applicability, and improved flexibility, making it a valuable upgrade for marketing professionals.
Here’s a quick summary of what Jen Lorimer thinks you need to know about the new CIM syllabus!
- Significant changes to the Level 3, 4 and 6 qualifications have happened
- There are several new and exciting modules
- The update has given the qualifications more pace and edge
- A move to multiple-choice online exams means far less written work, so the qualifications will fit comfortably around busy schedules
- You can now customise each qualification to fit your career aspirations
- Managers can easily target team training to address skill gaps
- The esteemed Level 7 CIM Marketing Leadership Programme remains the same
In short, Jen thinks the new CIM syllabus gives you the power to shape your qualifications to support your chosen career path.
The new CIM modules stand out because they are more practical, future-focused, and flexible. They are designed to be more engaging, industry-relevant, and career-enhancing, setting marketers up for long-term success.
- Cutting-Edge Content –
Incorporates AI, data analytics, digital transformation, and emerging marketing trends. - Real-World Application –
More vigorous use of case studies, practical exercises, and scenario-based learning. - Strategic Thinking –
Encourages critical analysis and long-term marketing planning. - Sustainability & Ethics –
Integrates responsible and ethical marketing principles. - More Personalisation –
Flexible learning pathways and assessment formats to suit different career stages.
