Customer Journey Mapping
Online , United KingdomVeronica Swindale will explain the value of Customer Journey Mapping for your external as well as internal customers. She will explore how you can improve your customer experience, even before they want to buy from you using examples from commercial, services and the third sector.
How to have the energy
Virtual Training - This event is online after you register you will receive everything you need to join this event from the comfort of your own home.Enjoy this free Webinar Express series from CIM on 14 July 2021. Energy matters for marketeers and for leaders in business; it is essential for our creativity, innovation and ultimately making things happen. We live in a 24\7 world and the future isn’t slowing down. Being low in energy makes it harder to be resilient.
How to build a global brand the Vimto way
Virtual Training - This event is online after you register you will receive everything you need to join this event from the comfort of your own home.Enjoy this free Webinar Express series from CIM on 28 July 2021 - Emma has spent her working life at Vimto and will share insights into how Nichols Plc carefully nurture the Vimto brand in the UK and internationally from market research to the development of the brand, innovation, channel strategies and more.
CIM Graduation Ceremony September 2021
Central Hall Westminster Central Hall Westminster, London, United KingdomTo ensure the safety of our visitors and staff, the date for this year's Graduation Ceremony has been moved to 25 September 2021. As this new date falls later in the year after the lifting of restrictions, bookings have now re-opened for the CIM Graduation Ceremony, for those students who have passed their last exam in December 2019, April 2020 and July 2020. For the remaining boards there will be an additional ceremony later this Autumn. Please do keep an eye out for further communications from CIM on what this may mean for you. To ensure you enjoy this special occasion without a glitch, we’ve pieced together all the information you need.
Use Google Analytics to make better marketing decisions
Virtual Training - This event is online after you register you will receive everything you need to join this event from the comfort of your own home.Enjoy this free Webinar Express series from CIM on 30 September 2021. There is so much data available in Google Analytics, it's hard to know where to start and what to focus on. This interactive session should help you feel more at home with the key metrics, and how to use them in conversations with clients or within a marketing team.
CIPR North East PR Book Club
Online , United KingdomJoin CIPR North East PR for their second Book Club of the year with international communications expert & author David Gallagher.
Latest trends in digital marketing 2021 – CIM Marketing Club
Virtual Training - This event is online after you register you will receive everything you need to join this event from the comfort of your own home.What is the CIM Marketing Club? The CIM Marketing Club has been created to help university students get the most from their CIM Accredited Degree and prepare them for a career in marketing. To complement students’ academic studies, the CIM Marketing Club runs a series of webinars designed to share the latest thinking, trends and techniques in real-world marketing delivered by expert practitioners. In this highly practical session, award-winning author and speaker Daniel Rowles, will guide you through the latest trends in digital marketing. The session will cover topics like influencer marketing, latest trends in podcasting and video, as well the latest developments in social media. You’ll leave with tools and techniques you can take away and use straight away, and every attendee will be provided with the latest Digital Marketing Toolkit, a guide to the best free digital marketing tools.
Advanced Storytelling
Virtual Training - This event is online after you register you will receive everything you need to join this event from the comfort of your own home.Enjoy this free Webinar Express series from CIM on 14 October 2021. Discover business storytelling techniques that allow you to make complex information more compelling, using proven methods from journalism, psychology and research on human behaviour; with one of these techniques proven to enhance your impact by 550%. Speaker: Richard Newman, Founder and CEO of UK Body Talk.
Realise the power of your brand’s Values
nesma Online , United KingdomThese workshops will provide the insights and practical tools you need to transform your organisation, into a values-driven brand through engagement, recognition and reward. A toxic workplace culture will undermine brand value and adversely affect your reputation. These three 90-minute workshops are designed to help you cultivate a people powered brand. We explain the imperative for purpose driven brands that connect with their customers, employees and supply chain through a framework of clearly defined values.
Create a thriving culture of employee engagement
nesma Online , United KingdomThese workshops will provide the insights and practical tools you need to transform your organisation, into a values-driven brand through engagement, recognition and reward. A toxic workplace culture will undermine brand value and adversely affect your reputation. These three 90-minute workshops are designed to help you cultivate a people powered brand. We explain the imperative for purpose driven brands that connect with their customers, employees and supply chain through a framework of clearly defined values.