Points are good because they stick into things
Online WebinarJoin CIM for another great webinar in the Graduate Gateway Marketing Club on Thursday 25 February 2021.
Every brand needs a point, a sharp definition of its purpose that will stick in people's minds. It stands to reason that a brand-aligned behind a shared point will have a better chance of success than one that isn't. However, can be can fiendishly hard to do!
Developing customer insight to drive marketing strategy
Online WebinarJoin CIM for another great webinar in the Graduate Gateway Marketing Club on Thursday 18 March 2021.
This webinar is part of our Graduate Gateway Marketing Club series of events.
In this session, we’ll look at how to translate data into insight, how to ensure that this insight is actionable and how we can utilise insight in our marketing strategies.
PR Live@Home
Online , United KingdomJoin CIPR North East for their PR Live@Home for their next lunchtime session. It's a regular informal drop-in event on Zoom to keep you networking with PRs across the North East.
Data Skills: Making PR Count (Part 1)
Online , United KingdomThe ability to analyse data – whether it comes from numbers or words - and understand the insights, is vital in any industry, including Public Relations. This CIPR North East Data Skills Event on Thursday 25 March at 12:15 will give you hints and tips to make the data count!
Driving competitive advantage through sustainability
Online WebinarJoin CIM for another great Webinar Express on Tuesday 30 March 2021.
With sustainability on almost every corporate agenda, brands are increasingly reframing what they do to establish their role in the world. In this webinar we’ll discuss the drivers of sustainability and how and why marketers should embrace it, to differentiate from competitors and achieve responsible, sustainable and profitable growth.
In this session, we’ll look at how to translate data into insight, how to ensure that this insight is actionable and how we can utilise insight in our marketing strategies.
The five competencies for standing out in a sea of sameness
Virtual Training - This event is online after you register you will receive everything you need to join this event from the comfort of your own home.Find out the five key competencies marketing leaders need to help them stand out in this CIM Webinar Express on Thursday 8 April.
The science of storytelling
Online WebinarJoin CIM for another great Webinar Express on Tuesday 13 April 2021.
Transform your results and increase your influence through advanced business storytelling strategies. In this session Richard Newman from UK Bodytalk will explain strategies you can use to captivate your clients, team and stakeholders, so that you compel them to listen and dramatically increase your business results.
Campaign effectiveness and advertising research
nesma Online , United KingdomThese practical workshops will show you how to get the most from market research and put data and insight to good use in your business. We’ll take a look at how to measure the effectiveness of your advertising campaigns and conducting advertising research to understand what makes your audience tick, how to use audience and customer insight to see through the eyes of those using your brand, product or service and the importance of tracking your brand’s health.
5 reasons why you should look at your marketing differently
Online , United KingdomBehaviours and markets have shifted, making us step back to ensure our marketing reflects these changes. Veronica Swindale, MD of nesma, will be challenging you with five reasons why we should be looking differently at our marketing right now.
Expressing your personal brand at work
Online WebinarJoin CIM for another great Webinar in the Graduate Gateway Club series on Wednesday 21 April 2021.
Articulate your value, develop your brand story, and shine! How do we communicate our worth in the workplace? How do we convey the important work we do and achieve the recognition we deserve?
This session shares valuable tools and mindset shifts to help you move ahead with confidence, shoring up your foundations with the understanding that you’re putting your best foot forward and presenting yourself as a person of influence and value.