The Authentic Self

Overview

Authenticity is the key factor when promoting your personal brand!

We’re living in a very crowded world with a plethora of influencers, commentators and opinion leaders, all proactively promoting their beliefs and gaining their followers (and fans) in return. With the rapid growth of social media and other digital communications, we have become incredibly perceptive to fake, inauthentic and insincere business brands, which promote one thing and yet behave completely different. This also applies to people – celebrities, personalities, politicians and other people in the public eye – our ‘fake-radar’ can sense when someone is not being authentic – and let’s face it, it’s much easier being the true ‘you’ rather than trying to be someone or something else.

Course structure

This is a bite-sized 90-minute virtual session covering the first component of personal brand creation – how to define and position your authentic self.

It will cover:

• What is ‘Personal Branding’ and how it can enhance your business and career prospects.
• Stories can be engaging, enlightening and educational. They can take us to another place – a different world or make us perceive and understand things differently. Storytelling is also a powerful technique for marketing our business and personal brand.
• What is a Unique Positioning Statement (UPS) and how can it help position and promote your personal brand.