CIPR Ask the Guru – Newcastle – 25 April

Join Luminous for CIPR's Ask The Guru event in Newcastle.

From informing to engaging: the role of IC in driving engaging and authentic leadership communications

The role of internal communications is moving from a broadcast, top-down mode to playing a vital role in driving employee engagement and becoming a platform for leadership to share vision, values and set a culture agenda.

In a world of agile and remote working, employees are increasingly looking for a sense of belonging as well as authenticity from their leaders and managers: winning their hearts and minds and building a culture of trust that will engage them and make them want to follow and advocate. Enhancing your approach to leadership communication and direction across the business needs to be carefully managed and planned if it’s to drive any form of behavioural change.

In this interactive session, we will share with you some of our thinking around creating authentic and engaging leadership communication that feels human and inspiring. We will explore:

The role you play within your organisation

As a communications professional working in internal communications, are you also regarded as a trusted advisor to the leadership team?

How you can influence leadership to be less corporate and more authentic and human in how they communicate?

The way you communicate is an outward expression of your culture and your people, so how do you set the right tone of voice and expression of leadership communications?

The role of design in engagement

With sometimes limited resources, how can you optimise your existing channels and use brilliant creative to attract more attention and drive engagement?

The importance of measurement

How do you ensure you are constantly measuring the impact of your communications in driving behavioural change, perception and advocacy?

Representatives from our digital, brand engagement and creative teams will share some of their best practice approaches and provide some pragmatic insights and examples.

Please note: the event opens at 9AM for a prompt 9:30AM start.