Introduction to Content Marketing

Marketing is impossible without great content.

Content Marketing is fast becoming an essential skill for any business and with recent changes in Google, the question is no longer ‘if’ but ‘when’ are you going to start creating your own assets like blogs, webinars and infographics to grow your business and boost your profit with ease.

Introduction to Content Marketing is a highly interactive workshop designed to kick-start your Content Marketing journey.  Whether you’re an absolute beginner when it comes to blogging or has made a few false starts with a webinar, learn how to get the ‘Content’ habit.

Included in this fun, interactive half-day workshop:

• how each type of content works to promote you and your business
• buyer personas v. customer segmentation
• how to find your perfect ‘blogger’ type and get comfortable with creating content
• how to define your online value proposition or USP
• how to use podcasts, webinars and video to promote your brand
• how to generate great content ideas every day
• how to manage customer data in view of GDPR

By the end of the workshop, you’ll have gained a clear understanding of how Content Marketing works and how to start using it to build your business - and boost your profits. Immediately!

This half-day counts towards CPD.

If you would like to discuss whether this course is suitable for your needs or talk about adapting it for a bespoke in-house session please call  +44 (0)7734 222 254 or email lucy.davidson@nesma.co.uk.