Introduction to Content Marketing

Marketing is impossible without great content. Whether it’s copy, images, audio or video there is a hungry audience online keen to learn all about you and what you do best. This is a highly interactive workshop designed to kick-start your Content Marketing journey. 

Digital Marketing | Beginner | Half Day

Course Overview

Marketing is impossible without great content. You will learn how and why content marketing works, what your ideal blogger style is and how to plan, create and curate quality content online. By developing your buyer personas (ideal customer avatars) you will become more efficient and effective, publishing content most relevant to their lives.

Course Content


During this half-day workshop you will develop buyer personas (ideal customer avatars), learn how to develop your content ideas and start your content marketing journey.


  • how each type of content works to promote you and your business
  • buyer personas v. customer segmentation
  • learn your perfect ‘blogger’ type
  • techniques to help you get comfortable with creating content
  • different ways to use podcasts, webinars and video to promote your brand
  • how to generate great content ideas every day
  • how to manage customer data in view of GDPR

By the end of the workshop, you’ll have gained a clear understanding of how Content Marketing works and how to start using it to build your business – and boost your profits. Immediately!

Remember we can look at running all our courses in-house if there are 4 or more people. And if this course doesn’t quite hit the skills gap you are trying to plug we can design a course just for you and your team.

Course Leaders

Joanne is the lead consultant at Dolezal Consulting and works with business owners and marketers to help them make marketing work for their business. Her expertise lies in the strategic planning of integrated marketing and communications campaigns, in particular for specialist products and services for niche markets.


£95 +VAT




Half Day


  • Virtual


Who should attend

This course is designed for beginners.

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Take a look at our calendar to find open sessions or book a bespoke package which can be delivered in the context of your business practices. Dates for this workshop:

No dates available

What's included

As we are now offering this workshop virtually, you will receive all the materials covered in the workshop and the workshop recording.

What to bring

Please bring note-making materials.

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