‘in conversation’ with Alan McGarrie

One CIM Scotland event you won't want to miss.

This 'in conversation' CIM event with Alan McGarrie, Head of Marketing for Johnnie Walker Princes Street, is happening in Edinburgh on November 24.

He will delve into the brand, Diageo's Scotland Brand Homes, their marketing, and his career sharing personal experiences and examples that have contributed to ensuring Johnnie Walker remains fresh and appealing to consumers globally.

Hosted at the new Johnnie Walker Princes Street in Edinburgh, the evening will start with an immersive experience as you take a tailored tour through the venue's 'Journey of Flavour', learning more about what makes their range of whisky so well sought after. After taking a flavour preference quiz, you will also get to taste a cocktail that tantalises your taste buds (both alcoholic and non-alcoholic choices are available).