The CIM Digital Marketing Conference returns. We've missed you! For many years, the Digital Marketing Conference has been the go-to event for anyone wanting to stay at the cutting edge of our profession.
We're delighted to say we’re back – still hosted by the CIM East of England Group but now with a global reach as an online event. For this event, we’ve brought together a special selection of some of our most popular speakers – ready and willing to share their knowledge with an even wider audience. Over the first and second of February, we’ll be online for two hours from midday to see and hear our presenters, and to answer your questions too.
The CIM Digital Marketing Conference is back - now with a different format with a global reach. This is the second day of our two-day virtual event hosted by the CIM East of England Group - day one is on 01 February. We'll be online for two hours from midday to see and hear our presenters, and to answer your questions too. We've brought together a special selection of some of our most popular speakers - ready and willing to share their knowledge with an even wider audience.Find out more »
The world is at a tipping point – climate change, plastic pollution, bush fires, disappearing forests, a global pandemic and explosive conversations about diversity and inclusion. Now, more than ever, it is important for all types of brands to have authentic Corporate Social Responsibility (CSR) initiatives that are not a publicity spin or greenwashing. Marketers and business leaders have a significant role to play when it comes to promoting and driving sustainability; and need to be part of the solution. In an age of the rising conscious consumer and increasing demands on businesses towards more transparency, it is now vital for brands to communicate their responsible and sustainable practices, to follow through on the promises they make. Research shows that CSR improves long-term business performance and that consumers prefer to patronise organisations with strong histories of social responsibility and are more likely to buy from companies with strong ethical values. Customers and employees are speaking with their values as well as their wallets!
In this webinar you’ll learn how to incorporate CSR values into a marketing strategy and brand. You will also understand the difference between CSR, PR and marketing. This will enable you to create strong, enduring brands, where the PR and marketing flows from the CSR values, which will benefit the brands that you are working for including your customers and investors.
Enjoy this free Webinar Express series from CIM on 3 March 2022. If you’ve ever found your brand personality/ies hard to identify, this is a not-to-be-missed event. New research by UK branding experts Emotional Branding in conjunction with Imperial College London has shown that strong brands don’t have a single personality, they have multiple personalities. How does this work, and how can the interplay between them make your brand more interesting, authentic, more human…and deliver competitive advantage? Richard Gillingwater, Founder of Emotional Branding, will share a ground-breaking, newly patented, model that helps you identify/map your brand’s personalities in greater detail, helping you find a unique combination of archetypes to manage your brand’s story and tone of voice relative to competitors across multiple offers, touchpoints, stakeholders, and channels.Find out more »
The values economy: How to deliver purpose driven service for sustained performance – CIM Marketing Club
The exponential rate of change and disruption in the world means that the traditional organisation-structure-led approach is no longer fit for purpose. A combination of alignment, establishing a sense of shared values with all stakeholders and agility is the key to sustained success. This session explains the new paradigm for organisations, provides a tried and tested, detailed methodology and brings the theory to life with a range of case studies
Speakers:- Alan Williams, Director of ServiceBrand Global and Sam Williams, Business Consultant at BAE Systems Applied Intelligence