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Are you missing out?

Often when it comes to social media the main focus for a lot of businesses are Twitter and LinkedIn. However, not incorporating Instagram into your marketing strategy for 2019 would be a big mistake.

As Instagram is an incredible storytelling tool that if handled correctly will help to create an emotional connection between consumers and your brand, increasing awareness, improving your status, building trust and then eventually all of this will translate into an increase in sales.

According to Instagram now has 1 billion active monthly users along with the highest engagement rate of any other social platform with 4.2% compared to Twitter 0.03%*. This engagement is what makes Instagram so valuable; you can gain real feedback and insights into your product or services in real time. Ensure you start asking your followers for their opinion on your services, product, or event? Ask them what works and how you can improve.

As being successful on Instagram isn’t just about posting pretty images you need to develop a marketing strategy and ensure that you have dedicated colleagues creating content, scheduling posts and providing successful community management on your platform day-in-day-out.

It’s also vital to set out clear goals, figure out how your Instagram marketing strategy will integrate with your overall social media strategy. Determine who your Insta audience is, and how you will engage them. Then once you start to release new content make sure you have your analytics in place to track your progress and analyse your success.

Now if I’ve left you feeling a little overwhelmed and you’re looking to develop your Instagram offering why not sign up to one of our Instagram courses where you’ll learn the skills needed to deliver a comprehensive strategic marketing plan that really works.


Written for nesma by Jane Moscardini 

Jane Moscardini set up the marketing agency Listen & Like, with her long-term design collaborator Jay Bushby in Jan 2017. Before moving into social media, Jane graduated with a 1st class honours degree in Fashion Promotion. Then went on to work as a successful fashion, beauty & homes editor in London on titles that include Hair, Wedding, Look, Real Homes and More. While working at these publications, Jane created original editorial shoots & articles. Her most recent position in London was delivering community management for Schwarzkopf hair care. Since moving back to the North, East Jane has been working with local companies such as Beamish, Culture Bridge, East Durham Creates and The Forge. With her varied background and innovative approach, Jane’s social media talks and courses on social media marketing are always interesting and engaging.

Here are the current nesma short courses by Jane that you may be interested in –

Wednesday 27 March – Introduction to Instagram for Beginners | Half Day | £95 + VAT
Wednesday 27 March – Introduction to Pinterest Course | Half Day | £95 + VAT
Monday 1 April – Instagram Intermediate Training | Full Day | £295+ VAT

Remember we can look at running all our 1-day courses in-house if there are 4 or more people. And if this course doesn’t quite hit the skills gap you are trying to plug we can design a course just for you and your team.

If you would like to discuss whether this course is suitable for your needs or talk about adapting it for a bespoke in-house session please call Lucy on +44 (0)7734 222 254 or email