Personal Brand

Personal Brand Ecosystem

Personal branding builds authority. Authority builds trust and trust builds relationships – mutually beneficial relationships! If your stakeholders feel they know you and believe that you understand and empathise with their pain points, that increases the likelihood of them engaging – and if they are a potential customer – eventually buying from you. Most engagement and interaction with organisations are carried out online, which has become an increasingly crowded marketplace. Your Personal Brand Ecosystem will help you stand out and separate yourself from your competitors as well as provide an opportunity to generate revenue.

Circle of Influence

Influence is everything! Professional networking can be a very powerful asset when developing and growing your personal brand. It enables you to widen your physical reach, enhance your credibility and build mutually beneficial relationships with your stakeholders, helping you achieve your goals! Your Circle of Influence is how you define your network – the people who are and could be – influential to your personal brand. This includes – your customers; colleagues and peers; suppliers and trade partners; competitors; local and regional community; political and business leaders; highly influential personalities including celebrities!

The Authentic Self

Authenticity is the key factor when promoting your personal brand! We’re living in a very crowded world with a plethora of influencers, commentators and opinion leaders, all proactively promoting their beliefs and gaining their followers (and fans) in return. With the rapid growth of social media and other digital communications, we have become incredibly perceptive to fake, inauthentic and insincere business brands, which promote one thing and yet behave completely different. This also applies to people – celebrities, personalities, politicians and other people in the public eye – our ‘fake-radar’ can sense when someone is not being authentic – and let’s face it, it’s much easier being the true ‘you’ rather than trying to be someone or something else.

WHAT ARE YOU WORTH?

Veronica Swindale, MD of Nesma, met up with Simon Clayton, Marketing and Leadership Coach at the Marketing Skills Academy, to talk about the value of developing your personal brand for Northern Insight Magazine.

Expressing your personal brand at work

Join CIM for another great Webinar in the Graduate Gateway Club series on Wednesday 21 April 2021. Articulate your value, develop your brand story, and shine! How do we communicate our worth in the workplace? How do we convey the important work we do and achieve the recognition we deserve? This session shares valuable tools and mindset shifts to help you move ahead with confidence, shoring up your foundations with the understanding that you’re putting your best foot forward and presenting yourself as a person of influence and value.