The Strategic Marketing module look at how to take a strategic approach to marketing planning to achieve competitive advantage. It recognises the significance of situation analysis and introduces techniques for assessing the external and internal environments that enable effective decision making.
The Strategic Marketing module look at how to take a strategic approach to marketing planning to achieve competitive advantage. It recognises the significance of situation analysis and introduces techniques for assessing the external and internal environments that enable effective decision making.
Introduction to marketing planning is an interactive marketing planning workshop which will enable you to write a marketing plan for your business. It is aimed at people who need to refresh their basic understanding of marketing.
Introduction to marketing planning is an interactive marketing planning workshop which will enable you to write a marketing plan for your business. It is aimed at people who need to refresh their basic understanding of marketing.
Master the essentials of email marketing, list building, targeting and segmentation along with ideas and content for your email marketing plan. Learn how to set up and use MailChimp software for regular email communications to your connections, that they will want to receive.
Master the essentials of email marketing, list building, targeting and segmentation along with ideas and content for your email marketing plan. Learn how to set up and use MailChimp software for regular email communications to your connections, that they will want to receive.