CIM Scotland

Marketing a sustainable food business: Mackie’s of Scotland

Enjoy this free Webinar Express series from CIM on 27 October 2021. Sustainability has fast become a basic necessity within business amidst a growing need to be environmentally friendly. While the idea of sustainable business is an attractive prospect; implementing the model and knowing how to shout about it comes with its challenges. This interactive session should help you understand the complexities of marketing a sustainable business through the viewpoint of one of the UK’s most committed climate-positive brands.

Sharing Scotland’s Stories

Join CIM for another great Webinar Express on Tuesday 23 February 2021. With fierce international competition, how does a small country like Scotland get itself noticed and make a name for itself? Through collaboration, agility, and the ability to be bold. In this talk, Cat shares her experience working across national organisations to share Scotland’s stories with the world. Speaker:- Cat Leaver, Head of Brand at VisitScotland. Cat is a strategic marketing leader with experience across traditional and digital channels, complex stakeholder management and a track record of delivering results in both agency and client-side environments. She heads up global brand for VisitScotland and holds a non-executive board position for CodeClan – Scotland’s national digital skills academy – and an advisory board positions for City Nation Place.

Scotland Marketing Conference 2018 – 5 Oct

This year’s theme is ‘marketing essentials’ looking at what marketers need to know to be successful in their careers, whether you are making the first steps or are a seasoned marketing professional.

Scotland Marketing Conference 2018 – 5 Oct

This year’s theme is ‘marketing essentials’ looking at what marketers need to know to be successful in their careers, whether you are making the first steps or are a seasoned marketing professional.