PR professionals have a crucial and significant role in driving the sustainability agenda forward and creating a brighter future for us all.
nesma is delighted to be one of the Chartered Institute of Public Relations accredited study centres delivering the new CIPR Specialist Diploma – Sustainability Communications.
“Sustainability is beyond an agenda item. It should already be embedded into your strategic planning. Whether marketers, communicators or general management our Specialist Sustainability-related Diplomas from both CIPR and CIM will give you the tools, knowledge and confidence to do what is right for our planet and communicate it effectively.” Veronica Swindale, MD at nesma
The rise of purpose-led marketing means alignment with social values is fundamental to a successful customer journey and sustainability communications now form an important part of the marketing and communication teams’ role.
“Sustainability communications are no longer a hygiene factor, but a priority factor. Many customers now look for sustainability as one of the priority filters to purchase, often over price.” Sarah Shilling, CMO at UNLIMITED Group.
This qualification has been developed in line with the UN Principles for Responsible Management Education. It is aimed at PR professionals in management positions who want to play their part in helping organisations to engage with stakeholders and demonstrate their positive impact on society and our planet.
If you want to rise to the challenge of Sustainability Communications applications for this course will open soon, so register your interest with Lucy.Davidson@nesma.co.uk now.