Sarah is a Campaign Manager for Wood for Good, which is the timber industry’s campaign to promote the use of wood in design and construction. She studied the CIM Certificate in Professional Digital Marketing from Glasgow, where she works to help develop their promotions and reach.
Why did you choose this qualification?
I thought the CIM Digital Marketing qualification would provide me with formal recognition of my skill set and increase my confidence in my work.
What did you discover about yourself in the process?
I’m definitely a bit out of practice when it comes to revision and writing essays/reports! But I loved learning about the analytical and data-driven side of marketing and communications.
Has studying with nesma helped you in your career?
Yes, definitely, and I have already used some of the plans and research from my assignments in my work.
What did you enjoy most about studying?
As I progressed through the course, I could relate the things I’d learnt back to my everyday work and embed new thinking and ideas into what I’m doing at Wood for Good.
What type of things do you do differently now?
I start by researching and analysing before tackling campaign plans.
What words of advice would you give anyone considering a career in marketing/PR?
It’s much more varied than you might imagine. You can specialise in so many different areas. Data and insights are just as important as creativity.
What are the significant changes within your industry at present?
Public perception of forestry and timber in the UK is a challenge facing us just now and market constraints on timber products due to COVID and the current political and economic situation in Europe.
What do you enjoy most when you aren’t doing the day job?
I enjoy walking my dog, spending time with family and friends and playing netball or swimming.
The CIM Certificate in Professional Digital Marketing offers the practising marketer relevant and contemporary marketing content to build the skills they need to excel in digital marketing roles.