The aim of the CIPR Specialist Certificate (Internal Communications) is to provide the candidate with an introduction to the key concepts, theories, techniques and skills needed to operate effectively as an internal communicator.
Candidates will learn where internal communications fit into the structure, systems and processes, leadership and culture of an organisation; how to research, create and curate content that works and has impact across a range of available channels; and how internal communicators can support management in the achievement of strategic and transformational objectives.
The Internal Communications Certificate provides you with a solid grounding in the key concepts, theories, techniques and skills needed to develop effectively as an internal communicator.
The Internal Communications Certificate covers topics including:
- organisational culture and transformation
- communications theory and strategic internal communications and engagement
- planning and managing
- setting the right tone – the fit between internal and external communications
- using social media for internal communications
- the role of communications in transforming organisations.
- CIPR Specialist Certificate Internal Communications
- Assessment Method
- Entry Requirements
- Course Dates
CIPR Specialist Certificate Internal Communications
Aims of the module
You will consider topics such as:
- The link between internal communications and employee engagement
- How internal communications can help organisations meet strategic objectives
- Researching, creating and curating content that has an impact using a range of channels.
Successful candidates will be able to:
- Explain how internal communications impacts organisational effectiveness
- Select and apply internal communications and engagement models and concepts to support the achievement of objectives
- Describe how internal communications and engagement can support organisational change
- Identify the key issues facing internal communicators in strategy setting
- Carry out research to support the development of an internal communications plan
- Produce an internal communications plan (research, situation analysis, setting measurable objectives, developing tactics, and monitoring and evaluating impact)
- Produce effective written and verbal communications (engagement, tone of voice, storytelling, brand alignment and managing communities)
- Outline how social media can be used effectively in the internal communications mix (range, properties and management of channels, employee preferences, feedback mechanisms, employee voice, and enterprise social networks)
- Describe how the internal communicators can support managers (the role of management in communication and face to face engagement, team briefing, and listening techniques).
Aims of the module
The qualification assignment will comprise the below in one written assignment.
1. Internal communication plan to include:
a) 500 word overview (+/- 10%) of secondary research undertaken to inform the internal
b) 1,500 word (+/- 10%) detailed internal communication plan to include important employee
groups, objectives, activities, timeframe
2 Content curation report and creative brief based on the internal communication plan:
a) 500 word (+/- 10%) content curation report detailing process and tools to be used to curate
(identify, evaluate, annotate and re-publish) written and multimedia content relating to the
internal communication plan
b) 500 word (+/1 10%) brief for a piece of creative work to support activities in the plan.
You qualify for the CIPR Specialist Certificate in Internal Communications if you have any of the following:
- CIPR Foundation Award
- any UK recognised degree, or equivalent
- two years’ relevant full-time employment in public relations (or related sectors, e.g. marketing, journalism) and 5 GCSEs at grade C or above, one of which must be in the English Language.
February 2021 Cohort –
All Teaching sessions are on held on a Friday at 10:00 am – 12:00 noon.
- Session 1 – Friday 26 February
- Session 2 – Friday 5 March
- Session 3 – Friday 12 March
- Session 4 – Friday 19 March
- Session 5 – Friday 26 March
- Session 6 – Friday 16 April
- Session 7 – Friday 23 April
- Session 8 – Friday 30 April
- Session 9 – Friday 7 May
- Session 10 – Friday 14 May
- Tutorials to be arranged.