CIPR Specialist Certificate – Internal Communications

Course Overview

This qualification is going ahead from w/c 15th June, it will be delivered via Live, Interactive Group Webinars, to replicate as closely as we can our nesma classroom teaching style.

The aim of the CIPR Specialist Certificate (Internal Communications) is to provide the candidate with an introduction to the key concepts, theories, techniques and skills needed to operate effectively as an internal communicator.

Candidates will learn where internal communications fit into the structure, systems and processes, leadership and culture of an organisation; how to research, create and curate content that works and has impact across a range of available channels; and how internal communicators can support management in the achievement of strategic and transformational objectives.

The Internal Communications Certificate provides you with a solid grounding in the key concepts, theories, techniques and skills needed to develop effectively as an internal communicator.

The Internal Communications Certificate covers topics including:

  • organisational culture and transformation
  • communications theory and strategic internal communications and engagement
  • planning and managing
  • setting the right tone – the fit between internal and external communications
  • using social media for internal communications
  • the role of communications in transforming organisations.

CIPR Specialist Certificate Internal Communications

Aims of the module

You will consider topics such as:

Module structure

  • The link between internal communications and employee engagement
  • How internal communications can help organisations meet strategic objectives
  • Researching, creating and curating content that has an impact using a range of channels.

Successful candidates will be able to:

  • Explain how internal communications impacts organisational effectiveness
  • Select and apply internal communications and engagement models and concepts to support the achievement of objectives
  • Describe how internal communications and engagement can support organisational change
  • Identify the key issues facing internal communicators in strategy setting
  • Carry out research to support the development of an internal communications plan
  • Produce an internal communications plan (research, situation analysis, setting measurable objectives, developing tactics, and monitoring and evaluating impact)
  • Produce effective written and verbal communications (engagement, tone of voice, storytelling, brand alignment and managing communities)
  • Outline how social media can be used effectively in the internal communications mix (range, properties and management of channels, employee preferences, feedback mechanisms, employee voice, and enterprise social networks)
  • Describe how the internal communicators can support managers (the role of management in communication and face to face engagement, team briefing, and listening techniques).

Aims of the module

Module structure

Assessment Method

This qualification comprises one written assessment: a critique that explores and examines a single aspect of internal communications theory (3,000 words).

Entry Requirements

You qualify for the CIPR Specialist Certificate in Internal Communications if you have any of the following:

  • CIPR Foundation Award
  • any UK recognised degree, or equivalent
  • two years’ relevant full-time employment in public relations (or related sectors, e.g. marketing, journalism) and 5 GCSEs at grade C or above, one of which must be in the English Language.

Course Dates

This qualification is going ahead from w/c 15th June, it will be delivered via Live, Interactive Group Webinars, to replicate as closely as we can our nesma classroom teaching style.
Available in Newcastle, Edinburgh and Carlisle.
Newcastle from nesma, 19 Lansdowne Terrace, Gosforth, NE3 1HP

Carlisle from The Guild, 5 Abbey St, Carlisle, CA3 8TX

Edinburgh from Jurys Inn Edinburgh, 43 Jeffrey Street, Edinburgh, EH1 1DH

Cost

Tuition fee: £1175+VAT | CIPR Awarding body fees: £260 | CIPR registration fee: £75

Level

Level 5 | Degree | 8/9 SQA

Duration

4 Days over 3 months

Locations

  • Virtual

Next Start Date

June 2020. Please contact for more details and delivery options.
Contact Client Support for more details.

Learning Options

A Virtual Programme is being offered, please get in touch for more info about daytime and evening sessions.

Class-based learning:
This Certificate is taught over 24 hours with a total of 4 x 6-hour daytime teaching sessions, and 1 x 1:1 tutorial.

Need help deciding which course is right for you?
Call us on: +44 (0) 7734 222 254 or email: hello@nesma.co.uk