Are you thinking about completing the CIM Marketing Leadership Programme (Level 7) in 2022?
Want to find out more? We have an informal group discussion hosted by Veronica via Teams on Monday 13 December 2021 between 5:00 – 6:00 pm.
The CIM Marketing Leadership Programme is a masters level qualification designed to provide a platform for senior marketers to tailor their learning around their own career development needs or their business needs.
Also suitable for consultants looking for professional recognition and status whether working in large organisations or as independent business owners.
This qualification is accredited by the Chartered Institute of Marketing (CIM), the leading international professional marketing body with some 41,000 members worldwide. First established in 1911, it has defined the professional marketing standards that have operated in the UK for over a century and is the global champion of best marketing practice.
What are the modules covered in the Marketing Leadership Programme?
Two mandatory modules
Module 1: Contemporary Challenges
– Dynamic marketing environment
– Develop creative thinking
– Create insight, vision and direction
Module 2: Leading Change
– Building the case for change
– Creating a change culture
– Implementing change
Two elective modules to choose from:
Module 3: Consultancy
– Building and developing client relationships
– Scoping the potential service
– Delivering the client outcome
Module 4: Managing Business Growth
– Dynamic for business growth
– Determining direction
– Building relationships
If you would like to drop into this session, don’t hesitate to contact lucy.davidson@nesma.co.uk for the Teams invite.
