The Cumberland’s commercial mortgages are tailored for the hospitality sector, specifically for holiday lets, hotels, B&Bs and guesthouses.

About the role

Reporting to the Head of Marketing, you’ll work closely with the Commercial Lending and Content & Campaign teams as well as external agencies to ensure successful delivery of the commercial marketing strategy. You’ll maintain a content calendar and will produce and distribute content.

As well as the above, the main aspects of the role will be:

• Ensuring all hospitality marketing comms are consistent with the over-arching Brighter Banking message, working with PR agencies on hospitality PR strategy and output
• Working with content team to produce and distribute engaging hospitality/B2B social media updates and working with digital agency to manage and report on effectiveness of PPC campaigns
• Producing campaign performance reviews and updating the Commercial Lending team weekly on key webs stats and search trends
• Monitoring and improving the customer journey
• Being the key contact for strategic partnerships and sponsorships as well as event preparation
• Ensuring the commercial webpages and offline collateral are up-to-date, working with designers and videographers to create marketing assets
• Keeping up to date with industry news and look out for PR/content opportunities or key market/competitor info
• Understanding awareness of the risk and control environment in your area of the business and adhere to processes and procedures to minimise risks. Ensure commercial marketing output is compliant.