You can do either one or both of these courses.

Foundation course – The Essentials of Influencer Marketing & PR

A 1-day course to take you through the fundamentals of working effectively and ethically with influencers while complying with legislation and regulations.

This full-day workshop is designed for both marketing and public relations professionals and will show you how to work effectively and ethically with influencers, whilst keeping you on the right side of legislation and regulations.

More and more organisations and brands have started to work with bloggers and social media influencers on short and ongoing campaigns, yet it is much more than simple blogger outreach that is needed. Instead, this workshop will help you to develop a sustained and strategic approach, that is both ethical and effective.

Delivered by marketing/PR professionals and influencers, our Essentials of Influencer Marketing & PR is a practical skills session that will help you master the fundamentals of influencer relations. You will learn how to identify appropriate influencers, identify fake followers, understand the difference and importance of follow and no-follow links, how to ensure full disclosure of brand and blogger, what Domain Authority and Page Rank metrics actually mean, as well as being able to analyse engagement and the impact on your
business.

You will learn:

– whether working with influencers right for your client/organisation
– how to identify influencers
– how to approach influencers
– the difference between influencers and traditional media and marketing activity
– how to create a campaign that works
– how to work within the legal framework and regulations
– how to evaluate your campaign

Advanced course – Advanced Influencer Relations with Impact

A 1-day course to take you through the practicalities of working effectively and ethically with influencers while complying with legislation and regulations.

This full-day workshop is designed for both marketing and public relations professionals and will show you how to work effectively and ethically with bloggers, to build an impactful influencer relations campaign that delivers measurable results and ROI. Suitable for those who have already completed the Essentials of Influencer Marketing & PR course, it is for marketing and public relations professionals who wish to hone their skills in delivering influencer relations campaigns with impact.

More and more organisations and brands have started to work with bloggers and social media influencers on short and ongoing campaigns, yet it is much more than simple blogger outreach that is needed to create campaigns that work. Instead, this workshop will help you to develop a sustained and strategic approach, that is both ethical and effective while delivering measurable results, and keeping you on the right side of the law.

Delivered by award-winning marketing communications professionals and influencers, our Advanced Influencer Relations course is a hands-on session building on the essential skills learned during the Essentials of Influencer Marketing & PR course. You will learn how to create an end-to-end influencer relations campaign from the research and planning phase all the way through to measurement and evaluation, as well as looking at working with bloggers as an element of wider integrated communications campaigns.

You will learn:

– how to research and plan your influencer relations campaign
– how to establish a campaign framework and deadlines
– how to brief bloggers, negotiate contracts and agree on deliverables
– how to manage bloggers throughout your campaign and what to do when the output isn’t quite what you expected
– compliance and regulation so you can work within the legal framework
– how to measure and evaluate your campaign
– how to demonstrate the success of influencer relations within a larger integrated campaign

The courses are delivered by Anne-Marie Lacey, a Chartered PR practitioner and current CIPR National Outstanding Young Communicator of the Year. She is Chair of CIPR North East and through her own PR agency works with influencers on a daily basis; and Debbie Sharratt who is both a PR & Marketing professional, former CIPR North East Freelance PR of the year, independent practitioner and lifestyle blogger, sharing tips learnt from the world of influence, and Vice Chair of CIPR North East.

Both Anne-Marie and Debbie are Academic Tutors at a number of universities across the North East and Debbie is a CIPR tutor at
nesma.

Take a look at our calendar to find open sessions or book a bespoke package which can be delivered in the context of your business practices.

If there are no dates currently available please register your interest in this course and we will let you know once more dates become available.

Remember we can look at running all our 1-day courses in-house if there are 4 or more people. And if this course doesn’t quite hit the skills gap you are trying to plug we can design a course just for you and your team.

Talk to us!

If you want to know more about these courses or to talk through whether it’s the best one for you, then give us a call on 07734 222 254 or email hello@nesma.co.uk