WordPress and SEO Training – Newcastle – 16 May

WordPress and SEO Training at an Intermediate level

WordPress is the most popular web publishing platform today, it has a lot of versatility and gives you full flexibility to create any type of website. WordPress has a large and effective community, ensuring that it is evolving day by day to improve its user-friendly interface and features.

Everything we do is designed, whether we’re producing a magazine, a website, or a bridge. Design is really the creative invention that designs everything. – Henry Petroski

Course Objectives:

WordPress and SEO are a powerful combination. You can drive more traffic, increase visibility and convert more visitors into customers. This course will show you the how and why.  You will learn the importance of keywords and keyword research as well as topics and semantic search theories.

You will also learn how to optimise the writing on your pages, the content you create and specific elements of WordPress SEO that allow Google to understand what you do. And why you are the best website to present on page one of the organic (natural) search results.

During the WordPress SEO training, you will learn how to get the most out of the most popular WordPress SEO plugins such as Yoast and All In One SEO. Understand how these plugins can be used to optimise your content and search snippets for organic search. You’ll find out it’s so much more than just traffic light colours.

Course Content:

• WordPress and SEO
• The latest SEO strategies
• Keyword Research, topics and the audience’s search journey
• The power of meta descriptions
• Backlinks and reasons for link building
• Effective 404 pages
• An overview of Content Marketing and its partnership with SEO
• How social media impacts SEO
• Strategies for increasing traffic
• Site-maps for SEO
• Site speed for SEO
• Google Analytics and the Search Console

Who should attend:

This course is perfect for Graphic Designers, Marketers, Website Owners, Freelancers, Content Creators, Entrepreneurs, Academics, Universities and Business Marketing Teams. You want to understand WordPress and SEO in plain English with face-to-face training and have actionable takeaways that you can use immediately to get higher on Google search. No coding skills are required to get the most out of this course.

Level:

This is an intermediate level course.

If you would like to discuss whether this course is suitable for your needs or talk about adapting it for a bespoke in-house session please call  +44 (0)7734 222 254 or email hello@nesma.co.uk.