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The ‘Art & Science of Engagement’ with Kevin Maguire – 8 Nov

An audience with Kevin Maguire. (Rescheduled).

Following his thwarted attempt at joining CIPR North East as our keynote speaker talking on the ā€˜Art and Science of Engagementā€™ at this yearā€™s Northern Conference event to cover President Trumpā€™s UK visit, weā€™re delighted to announce that Kevin Maguire will be delivering his planned session to our members and non-members, at a special event in November this year.

Kevin will be delivering a session drawing on his experience as the editor of a national newspaper and being a key media player, giving his thoughts on how the media landscape is changing; how the media does (and perhaps at times doesnā€™t) engage people and influence their behaviours; how the media is using science (data) and art (creative ways of storytelling) to engage its audiences; and the mediaā€™s place in a modern public relations strategy to engage an audience in the age of the rise of social media and brand journalism.

An award-winning journalist, Kevin Maguire is a Daily Mirror associate editor and New Statesman columnist. He presents TV and radio programmes and is a regular guest on shows from Good Morning Britain and This Week to The Wright Stuff and Sky News. Kevin started out as a local newspaper and has worked for The Daily Telegraph and The Guardian. He co-authored a book on Great Parliamentary Scandals and has ghosted two political autobiographies. He's also a visiting professor at Sunderland University.

Thursday 8th November, 2018
6:00 pm - 8:00 pm

Event website

Venue

Ramarketing Loft 2 Bealim House
Newcastle, NE1 4SG United Kingdom
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