Google Search Engine Optimisation Training – Newcastle – 2 July

This 1-day course will help you understand the mechanics and best practices of Search Engine Optimisation (SEO).

SEO is a marketing discipline focused on growing your online visibility, but it takes time and patience to master as the results are not instantly visible or immediately obvious.

Search Engine Optimisation (SEO) has evolved dramatically since the early 2000’s where stuffing keywords into a keyword tag, or using white text on a white background, was sufficient to help you rank in that all elusive ‘number 1’ spot.

Now with ‘position 0’ being the most sought-after spot in the search engines, come and learn the latest tips and tricks from expert practitioners and why the importance of the triumvirate of component parts – Technical, Content and Links – need to be working collectively to ensure greater visibility for your desired topics and phrases.

Course content:

• What is SEO?
• How do the search engines work?
• What should your SEO strategy include?
• Crafting a co-ordinated keyword strategy
• Writing content for the user and search engines
• Achieving technical SEO excellence
• Developing an exceptional outreach strategy and plan
• Monitoring and understanding impact and effectiveness

Who should attend:

Any marketer who is interested in increasing sales and revenue.

Level:

This is an intermediate course.

If you would like to discuss whether this course is suitable for your needs or talk about adapting it for a bespoke in-house session please call  +44 (0)7734 222 254 or email hello@nesma.co.uk.